- Behavioral Targeting As A Value Proposition: A Publisher Perspective
Data and Targeting Insider, Phil Leggiere - Friday, December 29, 2006
Behavioral targeting technology is often and rightly viewed for its "disruptive" potenti ...
- Toward Channel-Agnostic Targeting
Data and Targeting Insider, Phil Leggiere - Friday, December 15, 2006
The goal of behavioral targeting is to deliver relevant messages to consume ...
- Beyond Surfing Data: Where Behavioral Targeting And CRM Meet
Data and Targeting Insider, Phil Leggiere - Friday, December 1, 2006
Behavioral targeting is widely, and rightly, seen as having the potential ...