- Rediscovering Simplicity
Data and Targeting Insider, Phil Leggiere - Wednesday, December 26, 2007
Plumbing the depths of user history information, connecting a myriad of do ...
- Beyond Click-stream: Unraveling The Core
Data and Targeting Insider, Phil Leggiere - Wednesday, December 19, 2007
The operating, usually unconscious, assumption of most behavioral targeting programs is th ...
- Bringing BT To Main Street: Reality Check
Data and Targeting Insider, Phil Leggiere - Wednesday, December 12, 2007
Like many other groups of insiders, those of us immersed in onli ...
- BT's Next Iterations
Data and Targeting Insider, Phil Leggiere - Wednesday, December 5, 2007
It's easy to remember -- but hard to believe -- how esoter ...
- BT: Variation Is The Key
Data and Targeting Insider, Phil Leggiere - Wednesday, November 28, 2007
Truly personalized, one-to-one marketing is the ultimate destination, the holy grail, towa ...
- Video: Targeting The Learning Curve
Data and Targeting Insider, Phil Leggiere - Wednesday, November 21, 2007
In these still early days of online video, targeting remains more tri ...
- Bringing ISPs Into The Behavioral Mix
Data and Targeting Insider, Phil Leggiere - Wednesday, November 14, 2007
Once the vital center of the Internet eco-system, Internet Service Providers a ...
- Toward Transparency: Taking BT Outside The (Black) Box
Data and Targeting Insider, Phil Leggiere - Wednesday, November 7, 2007
In the past two years ad networks have finally gotten on t ...
- Targeting Offline Behavior Online
Data and Targeting Insider, Phil Leggiere - Wednesday, October 31, 2007
Online marketers tend to be fond of the conceit that advanced thinki ...
- Toward User-Generated Targeting: From Intrusion To Invitation
Data and Targeting Insider, Phil Leggiere - Wednesday, October 24, 2007
In migrating from a traditional mass market "shotgun" approach to more target ...
- Mobile Targeting: Still A Work In Progress
Data and Targeting Insider, Phil Leggiere - Wednesday, October 17, 2007
Though it still has its naysayers, mobile advertising so far this ye ...
- Crossing the Channel: BT's Next Iteration
Data and Targeting Insider, Phil Leggiere - Wednesday, October 10, 2007
A generation ago, demographic targeting revolutionized marketing with the realization that consume ...
- BT's Last Mile: From Link to Landing Page
Data and Targeting Insider, Phil Leggiere - Wednesday, October 3, 2007
Advertisers have come a long way since the tantalizing vision of "o ...
- Targeting Multi-Modally
Data and Targeting Insider, Phil Leggiere - Wednesday, September 26, 2007
The fundamentals of behavioral targeting are simple: getting the right message ...
- When Less is More: Consensual Targeting
Data and Targeting Insider, Phil Leggiere - Wednesday, September 19, 2007
In their quest for data, marketers often lock in on browsing a ...
- Scaling Intensity: BT And Social Media
Data and Targeting Insider, Phil Leggiere - Wednesday, September 12, 2007
By now it's widely understood that the core focus of targeting ...
- Targeting Media-Sharing Behavior: The Tag's The Thing
Data and Targeting Insider, Phil Leggiere - Wednesday, September 5, 2007
The Web, as David Weinberger has written, is about reminding us ...
- BT: Ready for Prime-Time Politics
Data and Targeting Insider, Phil Leggiere - Wednesday, August 29, 2007
YouTube debates and the power of the blogosphere are two signs th ...
- Personalizing The Statistical
Data and Targeting Insider, Phil Leggiere - Wednesday, August 15, 2007
Variety is the spice of life. One of the most daunting challeng ...
- BT And Branding
Data and Targeting Insider, Phil Leggiere - Wednesday, August 1, 2007
By reorienting targeting from content pages to consumers themselves, behavioral targeting radical ...
- Targeting Relationships
Data and Targeting Insider, Phil Leggiere - Wednesday, July 25, 2007
For years, behavioral marketers have been engaged in relentless, often obsessive pursu ...
- Widgets And BT: Charting Changes In Online Behavior
Data and Targeting Insider, Phil Leggiere - Wednesday, July 18, 2007
The simplest, most fundamental rule of advertising has always been to foll ...
- Mix and Match: Integrating The Creative In Targeting
Data and Targeting Insider, Phil Leggiere - Wednesday, July 11, 2007
"Matching the right offer to the right prospect at the right tim ...
- Unlocking Mobile BT
Data and Targeting Insider, Phil Leggiere - Tuesday, July 3, 2007
Given the uniquely personal nature of consumers' relationships with their mobile device ...
- Engaging Engagement: BT Gets Passionate
Data and Targeting Insider, Phil Leggiere - Wednesday, June 27, 2007
Engagement is the concept du jour for brand advertisers and online markete ...
- Targeting Video From The Inside Out
Data and Targeting Insider, Phil Leggiere - Wednesday, June 20, 2007
Almost everyone agrees that online videos offer unparalleled opportunities for user engagemen ...
- Toward 'Open Source' BT: Conversation as Behavior
Data and Targeting Insider, Phil Leggiere - Wednesday, June 13, 2007
"Perception is reality" is a truism most successful brands understand instinctively. Y ...
- Merchandising As Targeting, Targeting As Merchandising
Data and Targeting Insider, Phil Leggiere - Wednesday, June 6, 2007
The metaphor of the auction place has captivated the online world ...
- Targeting Local Behavior
Data and Targeting Insider, Phil Leggiere - Wednesday, May 30, 2007
Home-- in the form of local news and content -- remains whe ...
- Predictive Modeling For The Masses
Data and Targeting Insider, Phil Leggiere - Wednesday, May 23, 2007
As the scale of both online traffic and online advertising trying ...