- Beyond CPM: Bidding And Behavioral Data
Data and Targeting Insider, Phil Leggiere - Wednesday, January 31, 2007
For many ad networks and publishers, deploying behavioral data has already prov ...
- In Search Of The Magical Blend
Data and Targeting Insider, Phil Leggiere - Wednesday, January 24, 2007
The "paradigm shifting" innovations that have moved online advertising forward have invariab ...
- Beyond Re-Targeting: Targeting As Tailoring
Data and Targeting Insider, Phil Leggiere - Wednesday, January 17, 2007
Beyond the bells and whistles, a fundamental premise of Web 2.0 ...
- Letting The Data Do The Talking
Data and Targeting Insider, Phil Leggiere - Wednesday, January 10, 2007
The mantra of behavioral targeting has been getting the right message ...
- BT: Questions On The Horizon
Data and Targeting Insider, Phil Leggiere - Wednesday, January 3, 2007
A while ago, behavioral targeting was still something of an esoteric novelt ...
