- Toward Consumer-Driven BT
Data and Targeting Insider, Phil Leggiere - Wednesday, April 25, 2007
Most initial discussion about behavioral targeting is based on the assumption th ...
- The Three Ws
Data and Targeting Insider, Phil Leggiere - Wednesday, April 18, 2007
As standalone entities, each of the key emerging targeting methodologies, demographic (whi ...
- The Aboutness Factor: Why BT Must Revisit Page Content
Data and Targeting Insider, Phil Leggiere - Wednesday, April 11, 2007
Behavioral targeting has been described most definitively as moving the needle ...
- Raising the Post-Click Conversion Bar: BT And Web Site Optimization
Data and Targeting Insider, Phil Leggiere - Wednesday, April 4, 2007
The promise of online advertising has been to minimize, if not eliminat ...