- Targeting Offline Behavior Online
Data and Targeting Insider, Phil Leggiere - Wednesday, October 31, 2007
Online marketers tend to be fond of the conceit that advanced thinki ...
- Toward User-Generated Targeting: From Intrusion To Invitation
Data and Targeting Insider, Phil Leggiere - Wednesday, October 24, 2007
In migrating from a traditional mass market "shotgun" approach to more target ...
- Mobile Targeting: Still A Work In Progress
Data and Targeting Insider, Phil Leggiere - Wednesday, October 17, 2007
Though it still has its naysayers, mobile advertising so far this ye ...
- Crossing the Channel: BT's Next Iteration
Data and Targeting Insider, Phil Leggiere - Wednesday, October 10, 2007
A generation ago, demographic targeting revolutionized marketing with the realization that consume ...
- BT's Last Mile: From Link to Landing Page
Data and Targeting Insider, Phil Leggiere - Wednesday, October 3, 2007
Advertisers have come a long way since the tantalizing vision of "o ...