- Making A Place For Placement
Data and Targeting Insider, Phil Leggiere - Wednesday, February 27, 2008
The growth of behavioral targeting has decisively shifted the focus of ma ...
- Verticalizing BT
Data and Targeting Insider, Phil Leggiere - Wednesday, February 20, 2008
For all its growing technical sophistication, behavioral marketing has remained largely fixat ...
- Mapping The Sphere of Influence
Data and Targeting Insider, Phil Leggiere - Wednesday, February 13, 2008
Most behaviorally savvy marketers know full well that the "single-click theory" ...
- BT: Beyond Impressions
Data and Targeting Insider, Phil Leggiere - Wednesday, February 6, 2008
Behavioral targeting has widely succeeded in changing the rhetoric and terminology ...
