Results for February 2008
  • Making A Place For Placement
    The growth of behavioral targeting has decisively shifted the focus of many ...
  • Verticalizing BT
    For all its growing technical sophistication, behavioral marketing has remained largely fixated ...
  • Mapping The Sphere of Influence
    Most behaviorally savvy marketers know full well that the "single-click theory" of ...
  • BT: Beyond Impressions
    Behavioral targeting has widely succeeded in changing the rhetoric and terminology of ...