- Targeting Intent
Data and Targeting Insider, Phil Leggiere - Wednesday, March 26, 2008
Behavioral profiling has made dramatic leaps forward in ever more granularly segmenti ...
- Social Media: Different Medium, Different Methods, Different Metrics
Data and Targeting Insider, Phil Leggiere - Wednesday, March 19, 2008
Particular social networks may come and go in popularity. The buzz abo ...
- Making Web Site Behavior Adaptive
Data and Targeting Insider, Phil Leggiere - Wednesday, March 12, 2008
For most online marketers the goal of "Web 2.0" has been ...
- BT And Lead Generation
Data and Targeting Insider, Phil Leggiere - Wednesday, March 5, 2008
All leads, as any good marketer knows, are not alike. The challen ...