• Targeting Intent
    Behavioral profiling has made dramatic leaps forward in ever more granularly segmenti ...
  • Social Media: Different Medium, Different Methods, Different Metrics
    Particular social networks may come and go in popularity. The buzz abo ...
  • Making Web Site Behavior Adaptive
    For most online marketers the goal of "Web 2.0" has been ...
  • BT And Lead Generation
    All leads, as any good marketer knows, are not alike. The challen ...