- Testing And Targeting: In Search of Synergy
Data and Targeting Insider, Phil Leggiere - Wednesday, October 29, 2008
Variety may be the spice of life, but in marketing -- ...
- A Guy's-Eye-View of Online Video
Data and Targeting Insider, Phil Leggiere - Wednesday, October 22, 2008
In everyday life we're all intuitively aware that the interpreting what people ...
- From Funnels To Passion Points
Data and Targeting Insider, Phil Leggiere - Wednesday, October 15, 2008
Behavioral targeting in the banner display ad arena has, so far ...
- Beyond One-Size-Fits-All BT Pricing
Data and Targeting Insider, Phil Leggiere - Wednesday, October 8, 2008
The core value proposition of behavioral targeting is to personalize advertising impressio ...
- What's in a Name: From Lists To Segmentation
Data and Targeting Insider, Phil Leggiere - Wednesday, October 1, 2008
For decades database direct marketers have seen "lists" as their primary curren ...
