- Targeting B-to-B Behavior
Data and Targeting Insider, Phil Leggiere - Wednesday, November 26, 2008
For consumer-directed marketers, the challenge of leveraging behavioral data is to discer ...
- Behavioral Targeting In Context
Data and Targeting Insider, Phil Leggiere - Wednesday, November 19, 2008
One of the major achievements of behavioral marketing has been to all ...
- Targeting Via Set-Top
Data and Targeting Insider, Phil Leggiere - Wednesday, November 12, 2008
Most speculation about the potential of enhanced targeting and personalization of vid ...
- Closing The Mobile BT Loop
Data and Targeting Insider, Phil Leggiere - Wednesday, November 5, 2008
For all the excitement mobile advertising has generated, the negative rap again ...