- In-Stream BT: The Elephant In The Room
Data and Targeting Insider, Phil Leggiere - Wednesday, May 27, 2009
Over the past year the online video space has seen an explosi ...
- Video Targeting: Simplifying The (Still) Too-Complex
Data and Targeting Insider, Phil Leggiere - Wednesday, May 20, 2009
If there's a consistent law of media history it's that, for advertising-support ...
- Smashing Optimization Silos
Data and Targeting Insider, Phil Leggiere - Wednesday, May 13, 2009
A not-so-funny thing happened on the way to the often-prophesied friction-free onli ...
- Attribution Analytics Could be BT's Best Friend
Data and Targeting Insider, Phil Leggiere - Wednesday, May 6, 2009
The premise and big promise of online display advertising has been th ...
- BT Blue
Data and Targeting Insider, Phil Leggiere - Wednesday, April 29, 2009
Ruben Kane, the entrepreneur behind the "Adult Dating" site/social network AdultSpace, believ ...
- No More Banker's Hours: 24/7 Financial Targeting
Data and Targeting Insider, Phil Leggiere - Wednesday, April 22, 2009
It wasn't too long ago that the phrase "banker's hours" was sti ...
- Game Time For Self-Regulation Advocacy
Data and Targeting Insider, Phil Leggiere - Wednesday, April 15, 2009
With online advertising, especially on the display side, struggling to keep i ...
- BT Learns To 'Seize The Moment'
Data and Targeting Insider, Phil Leggiere - Wednesday, April 8, 2009
For better or worse, "Internet time" has replaced the far more leisure ...
- Filtering Out The Noise
Data and Targeting Insider, Phil Leggiere - Wednesday, April 1, 2009
Search has often, and deservedly, been praised as the gold standard ...
- Travel Targeting: Extending In-Market Reach
Data and Targeting Insider, Phil Leggiere - Wednesday, March 25, 2009
Most online verticals have evolved from an early emphasis on targeting med ...
- BT: Thinking Beyond the Recession
Data and Targeting Insider, Phil Leggiere - Wednesday, March 18, 2009
Jeff Hirsch's prediction at the recent Omma Behavioral conference that behavioral targeti ...
- BT And Consumers: Transparency Crucial To Gaining Trust
Data and Targeting Insider, Phil Leggiere - Wednesday, March 11, 2009
Publishers and advertisers by now have internally devoted enormous investments in mone ...
- Delivering Personalized Display Ads
Data and Targeting Insider, Phil Leggiere - Wednesday, March 4, 2009
While e-commerce marketers have access to powerful platforms for personalizing and optimizi ...
- Avoiding 'Truman Show' Moments
Data and Targeting Insider, Phil Leggiere - Friday, February 27, 2009
The proposition "If we build it they will come" is by n ...
- Tearing Down the (Data) Walls
Data and Targeting Insider, Phil Leggiere - Wednesday, February 18, 2009
Behavioral targeting is driven by the premise that by paying attention ...
- Voice: The Once (and Future?) Killer App
Data and Targeting Insider, Phil Leggiere - Wednesday, February 11, 2009
At the moment the tantalizing (but somewhat elusive) promise of a take-o ...
- Deepening The Dialogue
Data and Targeting Insider, Phil Leggiere - Wednesday, February 4, 2009
It took brands a long time to acknowledge the existence of consume ...
- Time For An Inbound Targeting Strategy
Data and Targeting Insider, Phil Leggiere - Wednesday, January 28, 2009
Though the phrase predates the modern Internet, "one-to-one communication" remains the be ...
- Targeting For Value
Data and Targeting Insider, Phil Leggiere - Wednesday, January 21, 2009
As investors are forced to shift from trading to value investing ...
- Delivering The Message
Data and Targeting Insider, Phil Leggiere - Wednesday, January 14, 2009
The more aggressively marketers "bid for relevancy" by leveraging ever more pinpoi ...
- Rapid-Response Targeting
Data and Targeting Insider, Phil Leggiere - Thursday, January 8, 2009
A few years ago online marketers began to realize en masse th ...
