- Avoiding 'Truman Show' Moments
Data and Targeting Insider, Phil Leggiere - Friday, February 27, 2009
The proposition "If we build it they will come" is by n ...
- Tearing Down the (Data) Walls
Data and Targeting Insider, Phil Leggiere - Wednesday, February 18, 2009
Behavioral targeting is driven by the premise that by paying attention ...
- Voice: The Once (and Future?) Killer App
Data and Targeting Insider, Phil Leggiere - Wednesday, February 11, 2009
At the moment the tantalizing (but somewhat elusive) promise of a take-o ...
- Deepening The Dialogue
Data and Targeting Insider, Phil Leggiere - Wednesday, February 4, 2009
It took brands a long time to acknowledge the existence of consume ...