- In-Stream BT: The Elephant In The Room
Data and Targeting Insider, Phil Leggiere - Wednesday, May 27, 2009
Over the past year the online video space has seen an explosi ...
- Video Targeting: Simplifying The (Still) Too-Complex
Data and Targeting Insider, Phil Leggiere - Wednesday, May 20, 2009
If there's a consistent law of media history it's that, for advertising-support ...
- Smashing Optimization Silos
Data and Targeting Insider, Phil Leggiere - Wednesday, May 13, 2009
A not-so-funny thing happened on the way to the often-prophesied friction-free onli ...
- Attribution Analytics Could be BT's Best Friend
Data and Targeting Insider, Phil Leggiere - Wednesday, May 6, 2009
The premise and big promise of online display advertising has been th ...