ROBERT PASSIKOFF
founder and president, Brand Keys

Contact MediaPost Editorial
  • Can America Get Its Money Back, Please?
    Marketing Daily, Robert Passikoff - Friday, September 18, 2009
    GM was never very good at branding, and still fails to prese ...
  • GM Needs To Step On Gas
    Marketing Daily, Robert Passikoff - Thursday, September 3, 2009
    It is still dealing in the archaic image of advertising better suit ...
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