- Yahoo! Opens RSS For The Masses
Online Media Daily, Ross Fadner - Thursday, September 30, 2004
In a move that may signal a tipping point for a promisi ...
- Cendant Corp. To Acquire Orbitz
Online Media Daily, Ross Fadner - Wednesday, September 29, 2004
New York-based Cendant Corp. Wednesday said it will buy online travel compa ...
- Pay-Per-Trick: Half Of All Ad Clicks Deemed Fraud
Online Media Daily, Ross Fadner - Tuesday, September 28, 2004
Pay-per-click advertising models, which compensate networks or their affiliates each time ...
- Psst! Google 'Quiet' Period Over, Positive Predictions Follow
Online Media Daily, Ross Fadner - Tuesday, September 28, 2004
As of Tuesday, the analyst "quiet period" following Google's initial public offeri ...
- Study Benchmarks Internet 'Reach,' Suggests Targeting 'Light' Users Via Discrete Sites, Not Big Portals
Online Media Daily, Ross Fadner - Monday, September 27, 2004
DoubleClick and comScore Media Metrix Monday unveiled findings of an online audien ...
- Traditional Agency Creatives Confront Online Challenges
Online Media Daily, Ross Fadner - Friday, September 24, 2004
If the 30-second TV spot is near death, why is the assimilati ...
- Rivals Stake Out Market For Online Video Game Ads
Online Media Daily, Ross Fadner - Sunday, September 26, 2004
Two up-and-coming rivals in the new frontier of online video game advertisi ...
- Analyst: Users Turn To Web For Information, Not Entertainment
Online Media Daily, Ross Fadner - Wednesday, September 22, 2004
By now, the Internet is firmly established as a primary reference a ...
- Behavioral Targeting: Wanted by Everyone, Understood By Few
Online Media Daily, Ross Fadner - Wednesday, September 22, 2004
Advertisers have a seemingly insatiable desire for behavioral targeting--at least judging ...
- Behavioral Targeting Firms: Don't Call Us Spyware
Online Media Daily, Ross Fadner - Tuesday, September 21, 2004
Publishers and representatives from behavioral targeting firms voiced their opposition to t ...
- Media Buyers: At Long Last, Clients Catch On To Internet
Online Media Daily, Ross Fadner - Monday, September 20, 2004
Marketers and media buyers in the trenches indicated at the Interactive Advertisi ...
- Revenue Science Signs Washington Post/Newsweek Online
Online Media Daily, Ross Fadner - Sunday, September 19, 2004
This morning, Revenue Science unveiled its newest behavioral targeting services client, Washingtonpost.Newswe ...
- Contextual Marketing Firm To Sell Straight To Publishers
Online Media Daily, Ross Fadner - Sunday, September 19, 2004
This morning, contextual marketing firm ContextWeb is expected to unveil ContextAd, ...
- I Want My MP3: Former VJ Offers Web Users Syndicated Shows On MP3
Online Media Daily, Ross Fadner - Thursday, September 16, 2004
As it turns out, you can do more with mp3s than ju ...
- Dell Inc. Tops In Online Ads
Online Media Daily, Ross Fadner - Wednesday, September 15, 2004
With 4.94 billion ad impressions, Dell delivered the most online ads ...
- FindWhat: Per Call Model For Advertisers Without Web Sites
Online Media Daily, Ross Fadner - Tuesday, September 14, 2004
FindWhat.com Tuesday announced plans to become the first major network distributor ...
- Targeter Becomes Target: Tacoda's Classification System Challenged By Rival
Online Media Daily, Ross Fadner - Monday, September 13, 2004
A battle is brewing between the two major providers of behavioral marketi ...
- inGamePartners Expands Advergaming Reach With New Deals
Online Media Daily, Ross Fadner - Sunday, September 12, 2004
With two major distribution deals and new advertising partnerships, upstart inGamePartners h ...
- Survey: Consumers Want More Personalized Online Ads, But Don't Want Identities Known
Online Media Daily, Ross Fadner - Thursday, September 9, 2004
Internet users say they don't mind advertisers knowing enough about them ...
- eMarketer Counters Jupiter, Claims Right To Use Other's Data As Its Own
Online Media Daily, Ross Fadner - Wednesday, September 8, 2004
Market research aggregator eMarketer filed a counterclaim against Jupitermedia on Wednesday, seeki ...
- Wireless Messaging Market Catches On Faster In Europe Than U.S.
Online Media Daily, Ross Fadner - Wednesday, September 8, 2004
The mobile communications market is maturing faster abroad than in the Unit ...
- Analysts: GEICO Ruling May Not Be 'Good News' For Brands
Online Media Daily, Ross Fadner - Tuesday, September 7, 2004
On Friday a federal judge cleared the way for auto insurance compa ...
- Poindexter To Move 'Aggressively' After $8 Million In VC Funding
Online Media Daily, Ross Fadner - Monday, September 6, 2004
This morning, Poindexter Systems, Inc. is expected to announce that it h ...
- Visual Search Toolbar Performs Better For Advertisers
Online Media Daily, Ross Fadner - Thursday, September 2, 2004
Four months ago, a video and rich media technology provider named Viewpoi ...
- Jupiter Asks eMarketer To Cease And Desist, Suit May Define 'Fair Use' On The Internet
Online Media Daily, Ross Fadner - Wednesday, September 1, 2004
Jupitermedia Tuesday said it sent cease and desist letters to online ne ...