- Blog Promoting Mazda Removed After Drawing Fire
Online Media Daily, Ross Fadner - Sunday, October 31, 2004
A blog containing links to a series of online ads for Mazda ...
- BellSouth Strikes Deal To Resell Google's AdWords
Online Media Daily, Ross Fadner - Thursday, October 28, 2004
In recent weeks, ad serving companies have revised their approach to t ...
- DoubleClick Revenues Up In Q3, Stock Falls On Warning
Online Media Daily, Ross Fadner - Thursday, October 28, 2004
DoubleClick bounced back from a disappointing second quarter to meet third-quarter expectatio ...
- WOMMA Wants To Rein In Viral Tactics
Online Media Daily, Ross Fadner - Wednesday, October 27, 2004
The Word of Mouth Marketing Association (WOMMA), an industry group dedicated ...
- Report: Three out of Four Search Marketers 'Unsophisticated'
Online Media Daily, Ross Fadner - Tuesday, October 26, 2004
Only one-quarter of active search marketers can be classified as sophisticated, accordi ...
- DoubleClick Rolls Out New Rich Media Product
Online Media Daily, Ross Fadner - Tuesday, October 26, 2004
DoubleClick, Inc. Tuesday unveiled a new streaming video feature for DART Moti ...
- Factiva Offers Free Presidential Coverage Via RSS
Online Media Daily, Ross Fadner - Monday, October 25, 2004
Global content provider Factiva, a joint subsidiary of Dow Jones and t ...
- Tacoda Nabs Grey Lady
Online Media Daily, Ross Fadner - Friday, October 22, 2004
Tacoda Systems this morning said it will provide behavioral targeting services f ...
- Quigo Adds New Publishers
Online Media Daily, Ross Fadner - Sunday, October 24, 2004
Quigo Technologies, a paid search and contextual marketing services provider, this morni ...
- Software Answers Contextual/Behavioral Debate: Why Not Both
Online Media Daily, Ross Fadner - Thursday, October 21, 2004
In an attempt to give marketers ever-more personalized ads, the software develop ...
- Search Engine Proves Earnings Engine, Google Scores Big In First Quarterly
Online Media Daily, Ross Fadner - Thursday, October 21, 2004
In its first report since going public, Google, Inc. delivered strong third-quart ...
- For Third Time, LinkShare Awards, Revokes Suspected Fraudster
Online Media Daily, Ross Fadner - Wednesday, October 20, 2004
For the third time in a row, LinkShare Corporation, one of t ...
- 180solutions Finds New Angle: Adware For Video Games
Online Media Daily, Ross Fadner - Wednesday, October 20, 2004
The advertising-supported software provider 180solutions said Wednesday that it acquired Full Arm ...
- MSN Hosts Visa's ''Ideas Happen''
Online Media Daily, Ross Fadner - Tuesday, October 19, 2004
Visa again tapped MSN to host the online hub for its "Ide ...
- Report: Advertisers Will Triple Spending On Video Game Ads By 2008
Online Media Daily, Ross Fadner - Monday, October 18, 2004
Advertisers have long wanted to penetrate the gaming market, but haven't y ...
- Massive Inc. Launches Ad Serving Network, Rival inGamePartners Scores New Client Wins
Online Media Daily, Ross Fadner - Sunday, October 17, 2004
Two leaders in the fledgling video game ad serving industry made sever ...
- Mobile Marketer Launches New Network
Online Media Daily, Ross Fadner - Friday, October 15, 2004
Third Screen Media, a mobile marketing services company, this morning is launchi ...
- Google To Search Hard Drives As Well As Cyberspace
Online Media Daily, Ross Fadner - Thursday, October 14, 2004
Google became the first major search engine to launch a desktop search ...
- P2P Firm Pitches New Model To Record Labels: Ad-Supported Music Downloads
Online Media Daily, Ross Fadner - Thursday, October 14, 2004
Intent MediaWorks, an Atlanta-based distributor of content over peer-to-peer file-sharing networks, believ ...
- Behavioral Targeting Firm Revenue Science Teams With Nielsen
Online Media Daily, Ross Fadner - Wednesday, October 13, 2004
Behavioral targeting provider Revenue Science Wednesday said that it will partner wi ...
- Yahoo! Reports Continued Revenue Growth
Online Media Daily, Ross Fadner - Tuesday, October 12, 2004
The third quarter proved to be another quarter of record revenue grow ...
- Report: 'Low' Placement Sometimes Best For Search
Online Media Daily, Ross Fadner - Tuesday, October 12, 2004
Advertisers that are considering buying sponsored listings on search engines should consid ...
- New Tracking Data Reveals Marked Disparities In Paid Search Costs, Yield
Online Media Daily, Ross Fadner - Tuesday, October 12, 2004
Because its ad costs fluctuate dynamically based on rapidly changing demand f ...
- Catalog Consumers Browse On Paper, But Shop Online
Online Media Daily, Ross Fadner - Thursday, October 7, 2004
Consumers who shop from catalogs are making more purchases by clicking ...
- Advertisers Turn To Publishers For Creative Help
Online Media Daily, Ross Fadner - Wednesday, October 6, 2004
For years, marketers have heard everyone--from senior management to market analysts, t ...
- Study: Cheaper Words Perform Better In Search Marketing
Online Media Daily, Ross Fadner - Tuesday, October 5, 2004
When it comes to selecting keywords on search engines, marketers who p ...
- AvenueA/Razorfish Establishes Search Engine Marketing Agency
Online Media Daily, Ross Fadner - Tuesday, October 5, 2004
AQuantive-owned interactive media agency, AvenueA/Razorfish, Tuesday said it plans to silo i ...
- LinkShare Bestows, Then Revokes, Award For Second Time In A Row
Online Media Daily, Ross Fadner - Monday, October 4, 2004
LinkShare, one of the Web's largest affiliate networks, recently awarded--and then revoked- ...
- Dex Media Pursues SME Market, Analysts Ponder Relevancy
Online Media Daily, Ross Fadner - Saturday, October 2, 2004
Dex Media, publisher of print edition Yellow Pages, has designed a n ...