- Bogusky: The Long Tail Matters
Show Daily: Videos, Ross Fadner - Monday, November 28, 2016
During his Keynote Interview at OMMA Denver, Alex Bogusky, Chief Eccentric Offic ...
- Programmatic's Creative Challenges
Show Daily: Videos, Ross Fadner - Monday, November 28, 2016
What are the biggest challenges for creatives? During the "Can Programmatic Te ...
- Private vs. Open Exchanges
Show Daily: Videos, Ross Fadner - Monday, November 28, 2016
Sometimes, buying programmatic inventory on the open marketplace is a far bett ...
- Working Backwards to Measure Influencer Marketing Success
Show Daily: Videos, Ross Fadner - Monday, November 28, 2016
Influencer marketing campaigns are hard to measure because not only do th ...
- Rise of the Micro-Influencers
Show Daily: Videos, Ross Fadner - Monday, November 28, 2016
In a short time, influencer marketing has evolved to the point whe ...
- The Commoditization of Influencer Tools
Show Daily: Videos, Ross Fadner - Monday, November 28, 2016
There's a tremendous amount of commoditization in influencer marketing tools, Scott Linze ...
- Who's Responsible for Fixing Fraud?
Show Daily: Videos, Ross Fadner - Monday, November 28, 2016
"I don't see the [ad agency] holding companies doing much," Sean Bake ...