- Tracking The ROI On Super Bowl Buzz
Marketing Daily, Sarah Mahoney - Thursday, January 31, 2008
[Strategy] Some marketers really know how to make the most of t ...
- Tracking The ROI On Super Bowl Buzz
MediaDailyNews, Sarah Mahoney - Thursday, January 31, 2008
Some marketers really know how to make the most of the med ...
- Wal-Mart Leverages Economic Concerns With Promotion
Marketing Daily, Sarah Mahoney - Wednesday, January 30, 2008
[Retail] "Inflation is back at the same time that housing wealth ...
- Nick-At-Sea: SpongeBob's Parent Teams With Royal Caribbean
Marketing Daily, Sarah Mahoney - Tuesday, January 29, 2008
[Entertainment] The timing of this announcement might find an economic sweet spo ...
- Hershey Hustles To Boost Marketing, Launch Premium Products
Marketing Daily, Sarah Mahoney - Friday, January 25, 2008
[Food] "The bigger problem for Hershey is finding a way for consume ...
- Super Bowl-Related Sales Approach $10 Billion
Marketing Daily, Sarah Mahoney - Thursday, January 24, 2008
[Retail] Apparently, Patriots and Giants fans haven't heard about the looming recessio ...
- Marketers Ready To Address 45% Of Super Bowl Audience
Marketing Daily, Sarah Mahoney - Tuesday, January 22, 2008
[Sports] Experts say there are two reasons behind the switch. The fir ...
- Ads Target Super Bowl's Female Fans
MediaDailyNews, Sarah Mahoney - Tuesday, January 22, 2008
While a woman-friendly Super Bowl may sound as farfetched as, well, E ...
- Trendspotting: Fashion E-Tailing Gets Personal
Marketing Daily, Sarah Mahoney - Monday, January 21, 2008
[Retail] Expect companies that continue to try and find fit solutions ...
- As Luxury Brands Sputter, Saks Tests New 'Off 5th' Concept
Marketing Daily, Sarah Mahoney - Friday, January 18, 2008
[Retail] Bulking up its "value-priced" brand during an economic downturn--as logical ...
- L.L. Bean Jumps To No. 1 In Customer Love
Marketing Daily, Sarah Mahoney - Thursday, January 17, 2008
[Retail] The Freeport, Maine-based company, judged the best across all formats, ...
- CMOs Predict Marketing Spend Will Increase
Marketing Daily, Sarah Mahoney - Wednesday, January 16, 2008
[Research] Improved accountability for marketing spending is still high on their rada ...
- Trade Group Predicts Weaker Sales Through First Half
Marketing Daily, Sarah Mahoney - Tuesday, January 15, 2008
[Retail] "Retailers will once again be forced to market to more practic ...
- Wachovia Aims To Make Savings Accounts More Fun
Marketing Daily, Sarah Mahoney - Monday, January 14, 2008
[Financial Services] The bank developed a program after two years of consum ...
- It's Official: Consumers Are Sucking It In
Marketing Daily, Sarah Mahoney - Friday, January 11, 2008
[Retail] While the weather didn't help, the real villain seems to ...
- VF Corp. Raises Outlook, Is Bullish On Five-Year Plan
Marketing Daily, Sarah Mahoney - Thursday, January 10, 2008
[Retail] "Even the businesses that are likely to have trouble showing grow ...
- Sears Hopes Snapper Brand Will Bring More Green
Marketing Daily, Sarah Mahoney - Wednesday, January 9, 2008
[Retail] For Sears, adding another well-respected name to its lineup, which alrea ...
- TD Banknorth Launches 'Good Cop' Credit Card
Marketing Daily, Sarah Mahoney - Tuesday, January 8, 2008
[Financial Services] The new card provides TDBanknorth with two immediate advantages, not ...
- More Consumers Research Packaged Goods Online Before Purchase
Marketing Daily, Sarah Mahoney - Monday, January 7, 2008
[Research] Marketers and retailers "have a great opportunity to create a relationsh ...
- Dell, Lenovo Introduce New Computers
Marketing Daily, Sarah Mahoney - Friday, January 4, 2008
[Electronics] With the 2008 Consumer Electronics Show in Las Vegas just da ...
- In Uneasy Environment, Monster, CareerBuilder Unleash Ads
Marketing Daily, Sarah Mahoney - Thursday, January 3, 2008
[Rebranding] Monster's global marketing campaign is from BBDO Worldwide, which won t ...
- In Uneasy Environment, Monster, CareerBuilder Unleash Ads
Online Media Daily, Sarah Mahoney - Thursday, January 3, 2008
With U.S. employers fighting off economic headaches, Monster Worldwide is appealing ...
- Retail Marketer Of The Year: Costco
Marketing Daily, Sarah Mahoney - Wednesday, January 2, 2008
Consumers can stumble upon anything from chic diamond earrings to a gre ...
- Retail MARKETER OF THE YEAR: Costco
Media Magazine Supplement, Sarah Mahoney - Thursday, January 31, 2008
Costco CEO Jim Sinegal is distinctly unimpressed by awards, let alone tho ...