- Black Friday: Lots More Shoppers, A Bit More Dough
Marketing Daily, Sarah Mahoney - Sunday, November 28, 2010
Looks like Black Friday -- still considered the true kickoff of t ...
- Black Friday Weekend: Lots More Shoppers Spend A Little More Dough
Raw, Sarah Mahoney - Sunday, November 28, 2010
Looks like Black Friday—still considered the true kick-off of the holiday season—w ...
- Q&A: Stores Are Making Consumers Smarter
Marketing Daily, Sarah Mahoney - Thursday, November 25, 2010
Shopper marketing has been getting plenty of buzz lately, as both reta ...
- Q&A: Can Unhappy Workers Be Made Ambassadors?
Marketing Daily, Sarah Mahoney - Monday, November 22, 2010
Marketing Daily asked Judah Schiller, CEO of Saatchi & Saatchi S, ...
- Macy's Launches TV Campaign For Black Friday
Marketing Daily, Sarah Mahoney - Friday, November 19, 2010
In one, Martha Stewart brandishes a rooster and wakes a snoozing coup ...
- Macy's Launches TV Campaign For Black Friday
Raw, Sarah Mahoney - Friday, November 19, 2010
To make sure it gets its share of Black Friday traffic, Macy ...
- Forecast: Holiday Emails To Be Weapon Of Choice
Marketing Daily, Sarah Mahoney - Thursday, November 18, 2010
"We're really seeing the return of the shopper," Ted Vaughan, a partn ...
- Wal-Mart Posts Weak U.S. Sales
Marketing Daily, Sarah Mahoney - Tuesday, November 16, 2010
"When the economy was at its worst, there were a lot ...
- Forecast: Holiday Emails To Be Marketing Weapon Of Choice
Raw, Sarah Mahoney - Wednesday, November 17, 2010
A new forecast from accounting giant BDO predicts that Black Friday sal ...
- This Christmas, Consumers Love Cash (And Bling)
Marketing Daily, Sarah Mahoney - Tuesday, November 16, 2010
Phil Rist, BIGresearch's EVP, which conducted the survey for the NRF, tel ...
- JCPenney Unit Debuts Big, Tall Concept For Men
Marketing Daily, Sarah Mahoney - Monday, November 15, 2010
The stores will carry an assortment of national men's brands, as we ...
- Brand Effect Of Macy's Thanksgiving Day Parade
Marketing Daily, Sarah Mahoney - Monday, November 15, 2010
Since 1924, Macy's has commandeered Broadway for its own glory, creating i ...
- Wal-Mart Posts Weak U.S. Sales
Raw, Sarah Mahoney - Tuesday, November 16, 2010
Thanks to robust international sales, Walmart posted higher profits for the thi ...
- Forrester: Online Spend To Rise 16% This Holiday
Marketing Daily, Sarah Mahoney - Friday, November 12, 2010
The report says that consumers continue to shift more of their purchas ...
- New JCPenney Unit To Launch Big and Tall Concept For Men
Raw, Sarah Mahoney - Monday, November 15, 2010
JCPenney, which last week said it had formed a New Growth Bran ...
- Forrester: Online Spending To Climb 16% This Holiday
Raw, Sarah Mahoney - Friday, November 12, 2010
While overall spending forecasts for the looming season are mostly lukewarm, Forrest ...
- JC Penney Unleashes Holiday TV Campaign
Marketing Daily, Sarah Mahoney - Wednesday, November 10, 2010
TV ads, called "Who's on your list?," are scheduled to air beginni ...
- Renegade: Sears To Be Open On Thanksgiving Day
Marketing Daily, Sarah Mahoney - Tuesday, November 9, 2010
Sears' Thanksgiving Day event will include such doorbuster deals as a Panason ...
- Professors Pinpoint Discount That Turns Heads
Marketing Daily, Sarah Mahoney - Tuesday, November 9, 2010
"Consumers need to be compensated for the intangible costs of switching," sa ...
- JC Penney Unleashes Holiday TV Campaign
Raw, Sarah Mahoney - Wednesday, November 10, 2010
JCPenney has unwrapped its holiday marketing campaign, and says it will suppo ...
- Shopper Marketing Grows Faster Than Digital, Social
Marketing Daily, Sarah Mahoney - Tuesday, November 9, 2010
It may not be as sexy as social media, Internet advertising, ...
- Sears To Open Thanksgiving Day
Raw, Sarah Mahoney - Tuesday, November 9, 2010
Sears says it will open for half a day on Thanksgiving, givi ...
- Whole Foods Offers First Twitter Tasting
Raw, Sarah Mahoney - Tuesday, November 9, 2010
Whole Foods Market has unveiled its list of Top 10 wines f ...
- Macy's Reprises 'Believe,' Pushes Image Over Price
Marketing Daily, Sarah Mahoney - Friday, November 5, 2010
"Macy's is trying to zig when others are zagging," says Sally Muelle ...
- Department Stores Endured A Sluggish October
Marketing Daily, Sarah Mahoney - Thursday, November 4, 2010
One exception was in the swanky sector, with experts speculating that strong ...
- Macy's Brings Back "Believe," Pushes Image Over Price
Raw, Sarah Mahoney - Friday, November 5, 2010
Macy's says it is kicking off its holiday ad campaign with ...
- Q&A With Cathy Halligan On Online Holiday Sales
Marketing Daily, Sarah Mahoney - Wednesday, November 3, 2010
"Groupon, flash sales ... these are nothing more than deal-of-the-day offers reincarnate ...
- Stores Endure A Sluggish October
Raw, Sarah Mahoney - Thursday, November 4, 2010
Despite stronger performances from such as Macy's, Nordstrom, and Saks, retailers post ...
- Target, Walmart, Best Buy Tempt Tech Shoppers
Marketing Daily, Sarah Mahoney - Tuesday, November 2, 2010
While an estimated 32% of shoppers plan to make a consumer electroni ...
- Walmart Cuts Toy Prices -- Again
Marketing Daily, Sarah Mahoney - Monday, November 1, 2010
"The economy is still a little bit in question and Middle Ameri ...