- Q&A: Lowe's Campaign Targets New DIY Attitudes
Marketing Daily, Sarah Mahoney - Friday, September 30, 2011
In addition to new advertising, the effort also includes the launch ...
- Yoplait, Lauder, Macy's, Kohl's Expand Pinkthink
Marketing Daily, Sarah Mahoney - Friday, September 30, 2011
October is, of course, Breast Cancer Awareness Month. But since its beginni ...
- The New Consumer: '30% Off Is The New 20%'
Marketing Daily, Sarah Mahoney - Wednesday, September 28, 2011
Among the most popular searches are percent-off deals. "In 2009, 20% w ...
- Halloween Happenings At 10-Year High
Marketing Daily, Sarah Mahoney - Wednesday, September 28, 2011
Seven in 10 Americans, or 69.6%, will celebrate, up from 63.8% ...
- Deloitte: Holiday Shoppers May Defy Economy
Marketing Daily, Sarah Mahoney - Tuesday, September 27, 2011
A new holiday spending forecast from Deloitte predicts a 2.5 to ...
- The New Consumer: "30% Off Is The New 20%"
Raw, Sarah Mahoney - Wednesday, September 28, 2011
Americans aren't just more adept at using the Internet for holiday shoppi ...
- Q&A: Under Armour Woos Gen Y Women
Marketing Daily, Sarah Mahoney - Monday, September 26, 2011
It's no secret that Under Armour is gunning for Nike, nor th ...
- Deloitte: Consumers May Defy Economy This Christmas
Raw, Sarah Mahoney - Tuesday, September 27, 2011
A new holiday spending forecast from Deloitte predicts a 2.5 to ...
- Study: Make Way For Winter Holiday Markdowns
Marketing Daily, Sarah Mahoney - Friday, September 23, 2011
While retail executives are looking for modest growth this holiday season, they' ...
- Elmo's Tambourine Rocks Toys R Us Hot List
Marketing Daily, Sarah Mahoney - Thursday, September 22, 2011
Toys R Us has unfurled its holiday Hot List, which this ye ...
- Forecast: Expect Holiday Ho-Hos To Be Only So-So
Marketing Daily, Sarah Mahoney - Wednesday, September 21, 2011
'Tis the season to read holiday tea leaves, and three just-released forecas ...
- Nike Readies LeBron 9
Raw, Sarah Mahoney - Thursday, September 22, 2011
Nike is readying the LeBron 9, which it says is its fir ...
- Van Heusen, GQ, ESPN Ask Men To Step Up Their Style
Marketing Daily, Sarah Mahoney - Tuesday, September 20, 2011
In the hopes that it can encourage American men to pull ...
- Forecast: Expect Holiday Ho-Hos To Be Only So-So
Raw, Sarah Mahoney - Wednesday, September 21, 2011
'Tis the season to read holiday tea leaves, and three just-released forecas ...
- New Owners Prep Marketing For VO5
Marketing Daily, Sarah Mahoney - Monday, September 19, 2011
Alberto VO5's new owner says it will reposition the old haircare bran ...
- Van Heusen, GQ, ESPN Ask Men To Step Up Their Style Game
Raw, Sarah Mahoney - Tuesday, September 20, 2011
In the hopes that it can encourage American men to pull ...
- Color Update: For Spring, Think Brights And Naturals
Raw, Sarah Mahoney - Tuesday, September 20, 2011
With Fashion Week's Spring runways exploding with bold colors last week, markete ...
- L.L. Bean Rolls Out New Ad Campaign
Marketing Daily, Sarah Mahoney - Friday, September 16, 2011
In addition to underscoring the universally free shipping offer, it builds ...
- Bankrate: Consumers Suck In Spending
Raw, Sarah Mahoney - Monday, September 19, 2011
A new survey from Bankrate reports that 40% of Americans have trimm ...
- From Gen Y To Seniors, Luxury Fashion Spend Rises
Marketing Daily, Sarah Mahoney - Thursday, September 15, 2011
When it comes to spending on luxury clothing and accessories, new resear ...
- With Mega Coupons, Whole Foods Goes On Offensive
Marketing Daily, Sarah Mahoney - Wednesday, September 14, 2011
While it probably won't be enough to shed its "Whole Paycheck" reputatio ...
- Q&A: Retailers, Relax. It Will Be A Decent Holiday
Marketing Daily, Sarah Mahoney - Tuesday, September 13, 2011
A funny thing happened on the way to the fourth quarter: Inste ...
- With Mega Coupon, Whole Foods Goes On Price Offensive
Raw, Sarah Mahoney - Wednesday, September 14, 2011
While it probably won't be enough to shed its "Whole Paycheck" reputatio ...
- Nike Auctions Off Marty McFly Shoes For Parkinson's
Marketing Daily, Sarah Mahoney - Monday, September 12, 2011
The Nike MAG shoes rely on an "electroluminescent outsole, space-age materials a ...
- Lane Bryant Launches Fashion Genuis Search
Marketing Daily, Sarah Mahoney - Monday, September 12, 2011
Chainstoreage.com reports that Lane Bryant, the plus-size division of Charming Shoppes, ...
- Nike Auctions Off Marty McFly Shoes For Parkinson's
Raw, Sarah Mahoney - Monday, September 12, 2011
Hang on to your flux capacitors, kids: Nike says it is final ...
- Women's Anxiety At 'Unprecedented' Levels
Marketing Daily, Sarah Mahoney - Thursday, September 8, 2011
Some 57% of the women included in the survey say managing househo ...
- QB Tom Brady Kicks Off Uggs Effort
Marketing Daily, Sarah Mahoney - Thursday, September 8, 2011
A spot featuring the glamour-puss quarterback, shot mostly from the knees dow ...
- Coldwater Creek Kicks Off First TV Campaign
Marketing Daily, Sarah Mahoney - Wednesday, September 7, 2011
The ads are running now through the end of the year, a ...
- Sears Unleashes Kardashian Kollection Campaign
Marketing Daily, Sarah Mahoney - Wednesday, September 7, 2011
The clothing line, backed by reality stars Kim, Khloe and Kourtney Kardashia ...