- 'Dump Trump' Fever Builds, Adds To Macy's Woes
Marketing Daily, Sarah Mahoney - Tuesday, June 30, 2015
Will Macy's ditch the Donald? So far, while presidential candidate Donald Trump ...
- For Dead Marketers, A Tie-Dyed #FareTheeWell
Marketing Daily, Sarah Mahoney - Monday, June 29, 2015
The biggest winner is probably brand Chicago: Orbitz is reporting that t ...
- Red, White And Happy: July Fourth Spending Up
Marketing Daily, Sarah Mahoney - Monday, June 29, 2015
New research from the National Retail Federation predicts that consumers will spe ...
- Running And Women Boost Nike Results
Marketing Daily, Sarah Mahoney - Friday, June 26, 2015
The company says sales in its women's division got a 20% lif ...
- H&M Posts Strong Sales; Outlook Less Rosy
Marketing Daily, Sarah Mahoney - Thursday, June 25, 2015
It plans to roll its H&M Beauty products out in 900 stor ...
- Axe, Foot Locker Loving NBA Draft
Marketing Daily, Sarah Mahoney - Tuesday, June 23, 2015
And UnderArmour is also promoting its connection to Mudiay on YouTube, airi ...
- Beauty Shoppers Inching Toward Higher-Priced Channels
Marketing Daily, Sarah Mahoney - Monday, June 22, 2015
Shoppers are increasingly turning to higher-priced channels for beauty needs. Some 7. ...
- Gloating Execs Elevate J. Crew's PR Woes to DEFCON One
Marketing Daily, Sarah Mahoney - Friday, June 19, 2015
A J. Crew spokeswoman told "Women's Wear Daily" that it does n ...
- NBA's Dwyane Wade Gets Naked In New Underwear Deal
Marketing Daily, Sarah Mahoney - Thursday, June 18, 2015
Looks like Michael Jordan has a new challenger on the court ...
- Whole Foods' Pickle: Does Gen Y Really Need Its Own Grocery Store?
Marketing Daily, Sarah Mahoney - Wednesday, June 17, 2015
"Besides chains like Costco, Kroger and Walmart, Whole Foods is also goi ...
- Gen Y Dads: Hot, Vain And All About Dadderday
Marketing Daily, Sarah Mahoney - Tuesday, June 16, 2015
"The cliche is that women let themselves go right after the bab ...
- Dove Men+ Takes Aim At The First Five Seconds Of Fatherhood; Defines Digital Dads
Marketing Daily, Sarah Mahoney - Tuesday, June 16, 2015
Unilever reports that in addition to thinking of themselves as both caregive ...
- Whoops! Jockey Skimmies Campaign Hopes To Save Women From Summer Undies Fail
Marketing Daily, Sarah Mahoney - Monday, June 15, 2015
In a new campaign for Skimmies slipshorts, Jockey is hoping actress Alys ...
- Brain Research: What's The Best Length For A Super Bowl Spot?
Marketing Daily, Sarah Mahoney - Saturday, June 13, 2015
When it comes to testing commercials that work the best, researchers ha ...
- Macy's Partners With Men's Wearhouse, zTailors, Dormify
Marketing Daily, Sarah Mahoney - Thursday, June 11, 2015
As part of its ongoing effort to stay relevant to its young ...
- Penney's Comeback Plan: Home, Shoes, and Omnichannel
Marketing Daily, Sarah Mahoney - Wednesday, June 10, 2015
Building on strengths in its center-store offerings is also critical, says Marv ...
- Lululemon, Fabletics Flex Athleisure Muscle
Marketing Daily, Sarah Mahoney - Tuesday, June 9, 2015
"I need clothes that let me feel comfortable throughout the day, b ...
- To Win, Walmart Tries Warming Up To Its Own
Marketing Daily, Sarah Mahoney - Saturday, June 6, 2015
The company has been roundly vilified for its low wages, difficult worki ...
- Planet Fitness Plans Mass Fitness Freebie
Marketing Daily, Sarah Mahoney - Monday, June 8, 2015
Says Jamie Medeiros, VP of marketing: "When we started to look ...
- L2 Says 'Buy' Buttons Will Spark Social Shakeout
Marketing Daily, Sarah Mahoney - Thursday, June 4, 2015
R. Danielle Bailey, research director and head of data partnerships for L ...
- Target's One-Word Fall Campaign: Plaid
Marketing Daily, Sarah Mahoney - Wednesday, June 3, 2015
Those wondering whether Target may be recapturing a little of its form ...
- Birchbox Kicks Off TV Campaign, Opens In Gap Stores
Marketing Daily, Sarah Mahoney - Tuesday, June 2, 2015
A TV spot, themed "There's a better way to beautiful," shows ...
- College Kids Turn Thumbs Down on Michael Kors, Ugg, Timberland
Marketing Daily, Sarah Mahoney - Monday, June 1, 2015
"I never try to understand the why of this. I'm a 50-year-o ...