- Booted Off Super Bowl By NFL, Battered GNC Scrambles
Marketing Daily, Sarah Mahoney - Tuesday, January 31, 2017
"While we are disappointed by Fox Sports/NFL's late-in-the-game decision to exclude o ...
- For First Date With Oscar, Walmart Is All About Storytelling
Marketing Daily, Sarah Mahoney - Monday, January 30, 2017
Kirsten Evans, Walmart's SVP/marketing, tells "Marketing Daily," "Since it's the first ti ...
- Super Bowl Spending Expected To Decline
Marketing Daily, Sarah Mahoney - Thursday, January 26, 2017
The biggest spenders are the 45 million who plan to host ...
- Olay Tries To Rebuild Interest In Fading Anti-Aging Category
Marketing Daily, Sarah Mahoney - Wednesday, January 25, 2017
Mintel identifies a "food-to-face" trend, with brands including ingredients like coffee a ...
- With New CEO Aboard, Mattel Aims Barbie At Dads
Marketing Daily, Sarah Mahoney - Tuesday, January 24, 2017
The new initiative on research that girls who have loving, supportive relationshi ...
- Vionic Shoes Walk Toward Fashion, Away From Pain Relief
Marketing Daily, Sarah Mahoney - Monday, January 23, 2017
The San Rafael, California-based company says it is spending more than ...
- Q&A: In Trump Era, Brands Should Engage Fans, Forget Haters
Marketing Daily, Sarah Mahoney - Friday, January 20, 2017
"Marketing Daily" caught up with Carreen Winters, MWWPR's executive vice president a ...
- Target Names New CMO, Dives Into Soccer
Marketing Daily, Sarah Mahoney - Thursday, January 19, 2017
Five months after the departure of Jeff Jones to Uber, Target h ...
- Reebok Hinges 'Show Of Hands' On Human Handshakes
Marketing Daily, Sarah Mahoney - Wednesday, January 18, 2017
In the latest evolution of its "Be More Human" campaign, Reebok ...
- Final Holiday Season Tally: 2016 Best In Five Years
Marketing Daily, Sarah Mahoney - Monday, January 16, 2017
The National Retail Federation and VISA attributed the overall strength of t ...
- Nielsen: Why Brands Are Losing To Transparent Products
Marketing Daily, Sarah Mahoney - Thursday, January 12, 2017
America's appetite for healthier products shows no sign of slowing down, a ...
- Q&A: Sorry, Ecommerce, People Prefer Unique Store Experiences
Marketing Daily, Sarah Mahoney - Thursday, January 12, 2017
Says Forrester's Brendan Witcher, "We just had one of the strongest yea ...
- Under Armour, Tom Brady Launch Magic Pajamas
Marketing Daily, Sarah Mahoney - Saturday, January 7, 2017
The app tracks sleep, gives users a 14-day sleep score to asse ...
- Agony Update: Sears Sells Craftsman, Closes Stores
Marketing Daily, Sarah Mahoney - Thursday, January 5, 2017
The moves may bolster its bloody balance sheets as it continues ...
- It's A Wrap: Holiday Mall Sales Soft; Online Sparkles
Marketing Daily, Sarah Mahoney - Thursday, January 5, 2017
While big-name retailers like Macy's, Kohl's and Sears are trapped in ...
- Athleta Taps World's Oldest Yoga Teacher For 'Power Of She'
Marketing Daily, Sarah Mahoney - Wednesday, January 4, 2017
The campaign is primarily digital, although the stories get prominent play ...
- What Is It About Walmart?
Marketing Daily, Sarah Mahoney - Tuesday, January 3, 2017
Hating on brands is something Americans love to do, which is o ...