- Programmatic Is The Solution, Not The Problem
Programmatic Insider, Scott Portugal - Tuesday, June 3, 2014
The recent article "The Coming Subprime Advertising Crisis" points out flaws with ...
- Redefining RTB For The New Year
Programmatic Insider, Scott Portugal - Thursday, January 9, 2014
2013 was a banner year (pun intended) for programmatic media. Both participan ...
- Where > Who: Why Content (and Its Data) Is Programmatic's Future
Programmatic Insider, Scott Portugal - Wednesday, September 25, 2013
As an industry, we spend every day opining on the value ...
- VPC: A New Way To View Publisher Value
Marketing Daily, Scott Portugal - Thursday, October 7, 2010
The concept of Value per Customer addresses the fundamental gap between wh ...