• Boycott Christmas?
    As advertisers and marketers, should we be worried that threats from extre ...
  • Spreading Viral
    Just like many online marketing and advertising terms, viral is as obscu ...
  • Nothing Better Than A Big Launch?
    Quick, what's the hottest must-have item for the holiday season this yea ...
  • Cyber Monday, Anyone?
    The convenience of search engines, comparison shopping, free shipping and click a ...
  • Almost Black Friday
    I think it is safe to say that most of us a ...
  • Bomb-Proof Branding
    More than ever, we need to establish brand trust. How do y ...
  • What's A Week On The Web Without Controversy?
    I'm sure you've heard about Google Print, which has Web sites, newslette ...
  • Secure IMvironments?
    Seems like no matter where you look everyone is Instant Messaging (IM ...
  • Soul, Sizzle and Stamina
    We spend countless hours, days, weeks and (some of us) years tryi ...
  • R.I.P., VCR
    I saw a bunch of headlines this weekend in my local newspape ...
  • Testing, Testing...And More Testing
    Putting together some recent client tracking reports, a colleague asked a questi ...
  • Looking Back In Order to Look Forward
    Well, I'm back from Advertising Week. Wow, what a whirlwind. The la ...
  • Product Placement Gains Traction
    The value of product placement in movies, TV shows, on Web site ...
  • E-mail: The "Duh" Factor?
    I wanted to share with you some top findings from Silverpop's 20 ...
  • This Freaked Me Out
    For those of you who follow my columns, you know that identi ...
  • Expensive Gas, Accelerated Shopping Carts
    We advertisers and marketers have dubbed this time of year summer's en ...
  • The Measurement Mantra
    After last week's article , I e-mailed with and spoke ...
  • The State of Online Measurement
    If you think the digital world represents a sliding landscape, it doe ...
  • Ad Skippers Need Not Apply
    Let's face it, it's an on-demand world we live in today. ...
  • The Price of Loyalty
    I ran out to a large supermarket chain the other day ...
  • To Blog or Not to Blog?
    No matter where you look, people are talking about blogging. What a ...
  • Will Work for Feed
    At least once a week I am asked by clients and prospect ...
  • Mobile Opportunity
    It seems like everywhere you look search occupies a headline or tw ...
  • And the Walls Came Tumbling Down
    Have you heard AOL's news recently? It seems the semi-sleeping giant h ...
  • Let's Talk About Sex
    Let's face it, whether you want to talk about it or no ...
  • eTail Hits Puberty
    On the heels of OMMA West, I had a lot of ti ...
  • Remember Paper Magazines?
    I was thinking about a study I was asked to participate ...
  • Much to Do About Firefox
    Its tag line is rediscover the Web. Just think about that f ...
  • Hurry Up and Wait
    If you are reading this, your life is probably fast paced. Eve ...
  • Our Biggest Nightmare?
    Look around. Anywhere. Yes, anywhere: On the train going to work, droppi ...