- MSN Takes On Google With New Ad Campaign
Online Media Daily, Shankar Gupta - Monday, January 31, 2005
MSN today breaks a massive ad campaign for its proprietary search engin ...
- Google Releases AdWords Controls To Advertisers
Online Media Daily, Shankar Gupta - Friday, January 28, 2005
After weeks of rumors circulating on industry Web sites and discussion forum ...
- Chicago Tribune Launches Program To Keep Subscribers
MediaDailyNews, Shankar Gupta - Friday, January 28, 2005
In a bid to keep its subscribers on board, the Chicago Tribune ...
- Google Snags Mozilla Developers, Fuels Browser Speculation
Online Media Daily, Shankar Gupta - Thursday, January 27, 2005
Google has hired two developers from the Mozilla Foundation, the producer ...
- Banned From The Super Bowl, Bud's 'Wardrobe' Spot Functions Online
Online Media Daily, Shankar Gupta - Thursday, January 27, 2005
The Web was abuzz Wednesday with Budweiser's cancelled wardrobe malfunction spot, whi ...
- SMS Poised To Spur Mobile Marketing Market
Online Media Daily, Shankar Gupta - Wednesday, January 26, 2005
Frost & Sullivan, a software industry market research firm, Tuesday released t ...
- Mattel Alters Toy Marketing Strategy, Uses Online Game To Offset TV Erosion
MediaDailyNews, Shankar Gupta - Tuesday, January 25, 2005
On the eve of the kids TV advertising upfront, toy maker Matt ...
- Volkswagen Fights Viral Infection
Online Media Daily, Shankar Gupta - Saturday, January 22, 2005
A man pulls up to a crowded sidewalk café in a bla ...
- Google Takes On Comment Spammers
Online Media Daily, Shankar Gupta - Thursday, January 20, 2005
In a move that will likely send ripples through the search engi ...
- BMW To Launch Mobile Effort For 3 Series Models
Online Media Daily, Shankar Gupta - Thursday, January 20, 2005
Boomerang Mobile Media, a cellular-based media company, has launched a campaign ...
- DoubleClick To Offer Retailers Local Buyer Lists
Online Media Daily, Shankar Gupta - Tuesday, January 18, 2005
DoubleClick on Tuesday announced enhancements to its Abacus business-to-consumer alliance, which wi ...
- Job Site Takes First Trip To Superbowl
Online Media Daily, Shankar Gupta - Monday, January 17, 2005
Job-hunting Web site www.CareerBuilder.com plans to increase ad spending by more th ...
- Media Companies Gear Up For Wireless Ads
Online Media Daily, Shankar Gupta - Sunday, January 16, 2005
Two advertising firms recently announced their entrance into the mobile device advertisi ...
- Google Debuts Smaller Search For Smaller Businesses
Online Media Daily, Shankar Gupta - Saturday, January 15, 2005
Google Thursday announced the release of Google Mini, a search engine hardwa ...
- MessageCast to Include Ads With Mobile Messages
Online Media Daily, Shankar Gupta - Wednesday, January 12, 2005
In a move to harness the growing interest in cell phone te ...
- WhenU Moves Sales Team In-House
Online Media Daily, Shankar Gupta - Wednesday, January 12, 2005
Adware company WhenU, in another effort to rehabilitate the somewhat damaged ima ...
- MessageCast To Insert Ads In Text Messages
Online Media Daily, Shankar Gupta - Wednesday, January 12, 2005
In a move to harness the growing interest in cell phone te ...
- Affiliate Marketers Confront Chillier Google Policy
Online Media Daily, Shankar Gupta - Tuesday, January 11, 2005
Many affiliate marketers are so far managing to cope with Google's rece ...
- 'Star Wars' Fanatics Vie For Web Exposure
Online Media Daily, Shankar Gupta - Tuesday, January 11, 2005
Short film and animation site www.AtomFilms.com has teamed up with "Star War ...
- Craigslist Considers Fee For Realty Listings
Online Media Daily, Shankar Gupta - Monday, January 10, 2005
In a move to cut down on scams and frivolous listings, Craigslis ...
- Group Seeks To Rep Search Engine Marketers
Online Media Daily, Shankar Gupta - Monday, January 10, 2005
A new trade group of search engine marketers is in the wor ...
- Ponemon: Consumers Willing To Cede Privacy
Online Media Daily, Shankar Gupta - Sunday, January 9, 2005
The vast majority of online consumers--89 percent--say they approve of marketers th ...
- Blog Ads Hit Rough Patches
Online Media Daily, Shankar Gupta - Thursday, January 6, 2005
Evan Coyne Maloney, who has authored the conservative political blog www.Brain-Terminal.com sin ...
- Web Portals Beef Up Health Sections
Online Media Daily, Shankar Gupta - Tuesday, January 4, 2005
Two major portal Web sites are expanding their health and fitness section ...
- Goldman Sachs Forecasts Boom In Online Advertising
Online Media Daily, Shankar Gupta - Monday, January 3, 2005
Noting optimistic conversations with media buyers, and a burgeoning demand for ri ...