- Interactive's Attractions Grow For Moviemakers And Marketers
Gaming Insider, Shankar Gupta - Friday, September 29, 2006
Speaking at a roundtable discussion this week, Peter Jackson, filmmaker and ic ...
- MTV To Stream Web-Only Coda To 'Two-A-Days'
Online Media Daily, Shankar Gupta - Friday, September 29, 2006
MTV plans a special Web-only finale for the football reality show "Two-A-Days ...
- IAC Launches Comparison Shopping Site
Online Media Daily, Shankar Gupta - Friday, September 29, 2006
IAC this week officially entered the crowded comparison shopping space with t ...
- MSN To Stream Live Concerts
Online Media Daily, Shankar Gupta - Thursday, September 28, 2006
Network Live, the company that produced Live 8, has discontinued its relationshi ...
- Search Execs: MSN Must Grow Market Share
Online Media Daily, Shankar Gupta - Thursday, September 28, 2006
MSN's paid search platform offers marketers appealing targeting capabilities, but still nee ...
- Execs: Marketers Should Tap Online Communities
Online Media Daily, Shankar Gupta - Thursday, September 28, 2006
The Web can offer unprecedented insights into how consumers view brands, b ...
- Advergames Outscore In-Game Ads
Online Media Daily, Shankar Gupta - Wednesday, September 27, 2006
Games built around a brand, or advergames, are often a better opti ...
- Blog Ads Must Get Buzz To Work
Online Media Daily, Shankar Gupta - Tuesday, September 26, 2006
Marketers might want to run their ads on blogs, networking sites a ...
- Microsoft Consolidates Ad Sales
Online Media Daily, Shankar Gupta - Monday, September 25, 2006
Aiming to streamline its ad sales, Microsoft Corp. is launching a n ...
- MTV To Acquire 'Guitar Hero'
Online Media Daily, Shankar Gupta - Monday, September 25, 2006
Aiming to boost its online properties, Viacom's MTV Networks has agreed ...
- MTV's Sweet Harmony
Gaming Insider, Shankar Gupta - Friday, September 22, 2006
MTV today announced it will acquire Harmonix, the developers of the wild ...
- Atom Entertainment Launches Satire Games Channel
Online Media Daily, Shankar Gupta - Friday, September 22, 2006
Viacom's Atom Entertainment today will launch a new channel on the ga ...
- Google Revamps Classifieds
Online Media Daily, Shankar Gupta - Thursday, September 21, 2006
A site redesign that went live this week has made Google's classifie ...
- New York Times Partners With Answers.com
Online Media Daily, Shankar Gupta - Thursday, September 21, 2006
NYTimes.com Wednesday launched a new feature designed to make its articles mo ...
- Microsoft Upgrades Classifieds
Online Media Daily, Shankar Gupta - Wednesday, September 20, 2006
Microsoft is rolling out a new classifieds offering that will allow use ...
- Study: Gamers Remember Ads, Brand Names
Online Media Daily, Shankar Gupta - Wednesday, September 20, 2006
Console gamers, who make up roughly 17 percent of the adult populatio ...
- MSN Unveils Video-Sharing Site
Online Media Daily, Shankar Gupta - Tuesday, September 19, 2006
Microsoft Monday night entered the burgeoning consumer-generated video space with its o ...
- CBS Dials Up Fall TV Ads
Online Media Daily, Shankar Gupta - Tuesday, September 19, 2006
CBS this week began promoting its new Fall lineup by sending a ...
- Nickelodeon Launches Parenting Community Site
Online Media Daily, Shankar Gupta - Tuesday, September 19, 2006
Hoping to branch out of the traditional youth market, kids' TV netwo ...
- Looking Ahead To Major Launches
Gaming Insider, Shankar Gupta - Friday, September 15, 2006
This week, while the gaming community was abuzz over the announced Novemb ...
- About.com Buys Diet Site
Online Media Daily, Shankar Gupta - Friday, September 15, 2006
About.com has expanded its health offerings with the acquisition of diet a ...
- Microsoft Unveils iPod Rival
Online Media Daily, Shankar Gupta - Friday, September 15, 2006
Microsoft Thursday revealed plans for a new portable music player, Zune, whi ...
- Google Strikes Marketing Deal With Intuit
Online Media Daily, Shankar Gupta - Thursday, September 14, 2006
Google and financial software publisher Intuit have entered into a deal th ...
- Mobile Media Spending To Climb Sevenfold By 2010
Online Media Daily, Shankar Gupta - Thursday, September 14, 2006
U.S. spending on mobile services like video, text messaging, and music wi ...
- Apple Sells Movie Downloads, Links PC With TV Screen
Online Media Daily, Shankar Gupta - Wednesday, September 13, 2006
Apple chief Steve Jobs Tuesday unveiled a new section to the iTun ...
- Facebook Opens Enrollment To Everyone
Online Media Daily, Shankar Gupta - Tuesday, September 12, 2006
Facebook.com, which built its user base by creating a community for on ...
- Enpocket Unveils Mobile Targeting Features
Online Media Daily, Shankar Gupta - Tuesday, September 12, 2006
Mobile marketing technology firm Enpocket Monday released a new version of i ...
- AOL Premieres 'Studio 60,' 'Twenty Good Years'
Online Media Daily, Shankar Gupta - Monday, September 11, 2006
Two new NBC fall shows, the sitcom "Twenty Good Years" and Aar ...
- ESPN.com Launches Game Channel
Online Media Daily, Shankar Gupta - Monday, September 11, 2006
EPSN.com late last week launched a section devoted to news about spor ...
- A Fistful Of Play Dollars
Gaming Insider, Shankar Gupta - Friday, September 8, 2006
It was a simple plan. Dentara Rast, a space pirate about ...