- Little Games, Big Engagement
Gaming Insider, Shankar Gupta - Friday, September 23, 2011
One of the challenges brands often face when they look at getti ...
- Let's All Go F2P
Gaming Insider, Shankar Gupta - Friday, August 26, 2011
Free to Play, F2P, Freemium - however you describe it, the busine ...
- Can Brands And Indie Games Play Nice?
Gaming Insider, Shankar Gupta - Friday, July 29, 2011
In roughly two days, independent game studio Addo Games will close o ...
- 'CivWorld' And Its Less-Than-Auspicious Launch
Gaming Insider, Shankar Gupta - Friday, July 15, 2011
"CivWorld," a social game based on the storied "Civilization" franchise, is n ...
- 'Empires And Allies': A Step Toward Real Social Gaming?
Gaming Insider, Shankar Gupta - Friday, June 3, 2011
This week, Zynga launched "Empires and Allies," the latest in its li ...
- Portal 2 ARG Launch Offers Great Marketing Lessons
Gaming Insider, Shankar Gupta - Friday, May 6, 2011
Two weeks ago, Valve Software released -- to critical and popular accla ...
- EA Sports Takes Steps To Dominate Social Gaming
Gaming Insider, Shankar Gupta - Friday, April 22, 2011
At the recent MI6 Game Marketing Conference, EA Sports honcho Peter Moo ...
- Color And The Future Of Mobile-Social Gaming
Gaming Insider, Shankar Gupta - Friday, March 25, 2011
This week, photo-sharing start-up Color made huge news by securing a boatlo ...
- 'Birds' Flock To Facebook
Gaming Insider, Shankar Gupta - Friday, March 11, 2011
Great news for people who love birds and hate pigs: this we ...
- Are Social Games Evil?
Gaming Insider, Shankar Gupta - Friday, February 18, 2011
Not everyone is the biggest fan of Farmville, Frontierville, Cityville and t ...
- Indie Studio Invites Consumers Into The Creative Process
Gaming Insider, Shankar Gupta - Friday, February 4, 2011
Steam's fastest-selling new release this month isn't EA's much-hyped "Dead Space ...
- Microsoft, Riot Games Eventually Embrace Amateur Developers
Gaming Insider, Shankar Gupta - Friday, January 21, 2011
In the world of gaming, talented but amateur creators have a complicat ...