- 2012: A Measurement Odyssey
Metrics Insider, Sherrill Mane - Wednesday, December 14, 2011
As I thought about the different ways this column could close o ...
- Of Principles, Solutions And Pilots (No, We Are Not Creating PSPs)
Metrics Insider, Sherrill Mane - Tuesday, November 22, 2011
The ecosystem-wide initiative, Making Measurement Make Sense (3MS) is now moving fr ...
- Demo R& Fs: Back to the Future?
Metrics Insider, Sherrill Mane - Tuesday, September 20, 2011
As part of their joint initiative, "Making Measurement Make Sense," The AN ...
- "The Affluent Effect": Consumers In A Digital World
Engage:Affluent, Sherrill Mane - Wednesday, August 31, 2011
One-fifth of U.S. households, 24 million to be exact, holds approximately 6 ...
- Practice Makes Perfect -- Or Does It?
Metrics Insider, Sherrill Mane - Wednesday, August 3, 2011
Online ad effectiveness research is an imperfect science. But if we app ...