- Measurement, Tech, UX Meet In Primer On Improving Viewability For Publishers
Metrics Insider, Sherrill Mane - Wednesday, March 23, 2016
The Interactive Advertising Bureau has just released a Primer on Improving Viewabili ...
- Political Influentials By the Numbers
Metrics Insider, Sherrill Mane - Wednesday, February 17, 2016
The media business typically accepts the usual spending windfall during election yea ...
- The Year That Was
Metrics Insider, Sherrill Mane - Thursday, December 17, 2015
And what a year it was. The digital industry, with help fr ...
- The Viewability Trio: Ad Ops, Measurement Science, And Research
Metrics Insider, Sherrill Mane - Thursday, November 5, 2015
Throughout the transition to the viewable impression as the core currency ...
- UX And The Art And Science Of Measurement
Metrics Insider, Sherrill Mane - Thursday, October 8, 2015
Last week at the IAB MIXX Conference, I had the pleasure ...
- Going Beyond Viewability
Metrics Insider, Sherrill Mane - Thursday, September 17, 2015
On Sept. 11, the 4As hosted a Town Hall on digital measuremen ...
- Building The Orchestra And Conducting The Symphony
Metrics Insider, Sherrill Mane - Thursday, August 6, 2015
In 2014, the IAB released a whitepaper entitled "Defining and Measuring Digit ...
- It Takes More Than Just Data
Metrics Insider, Sherrill Mane - Tuesday, July 7, 2015
The spring season of industry conferences, upfronts and Newfronts is starting ...
- Re-Fact-Oring Viewability Measurement
Metrics Insider, Sherrill Mane - Wednesday, June 10, 2015
Nearly every day, the same questions arise about why viewability matters ...
- Unvarnished Truths About Viewability
Metrics Insider, Sherrill Mane - Tuesday, May 12, 2015
I just had the privilege of opening a fascinating session at t ...
- Beautiful Ads Work -- What a Concept!
Metrics Insider, Sherrill Mane - Tuesday, March 17, 2015
Contrary to a popular notion in some digital ad circles today, intrusi ...
- Viewability In Focus At Leadership Meeting
Metrics Insider, Sherrill Mane - Thursday, February 19, 2015
The recent IAB Annual Leadership Meeting (Feb 8-10), attended by more th ...
- Where Viewability Is Today -- And Why It's Critical For Digital's Tomorrow
Metrics Insider, Sherrill Mane - Tuesday, January 20, 2015
On Dec. 16, 2014, IAB released "State of Viewability Transactions 2015,"a positi ...
- Pret-A-Mesure (Ready To Measure)
Metrics Insider, Sherrill Mane - Thursday, September 11, 2014
It is Fashion Week in New York City. And, to coincide wi ...
- Getting Clear On Viewability
Metrics Insider, Sherrill Mane - Thursday, August 7, 2014
The IAB hosts a Making Measurement Make Sense (3MS) educational forum on ...
- Video Viewability: What You Don't Know
Metrics Insider, Sherrill Mane - Tuesday, July 8, 2014
We've reached another milestone in revolutionizing the measurement of digital ads. ...
- Hearing Viewability
Metrics Insider, Sherrill Mane - Thursday, June 12, 2014
June 30 is almost here. That date is the next milestone ...
- So Close, You Can Almost See It: Viewability
Metrics Insider, Sherrill Mane - Wednesday, March 19, 2014
Digital advertising currency is on the threshold of a major transformation. T ...
- What's Next: Viewability, Reach, Engagement And Brand Marketing
Metrics Insider, Sherrill Mane - Thursday, February 20, 2014
When the ANA, the 4A's and the IAB came together to crea ...
- Exploring What Consumers Say About Digital Content Brands
Metrics Insider, Sherrill Mane - Wednesday, January 22, 2014
Digital media has been at the forefront of consumers' lives for so ...
- Higher-Level Thinking
Metrics Insider, Sherrill Mane - Thursday, October 3, 2013
In all the talk of managing big data, one rarely hears abo ...
- Seeing Viewability Clearly
Metrics Insider, Sherrill Mane - Monday, August 19, 2013
As the ecosystem continues to transition to a viewable display advertising curren ...
- The Sun, The Store, The Internet, & Thinking Like Retailers
Metrics Insider, Sherrill Mane - Wednesday, July 24, 2013
Thinking seasonally this summer, the IAB recently released a study on t ...
- Viewability And RTB: Notes On The Larger Context
Metrics Insider, Sherrill Mane, Brendan Riordan-Butterworth - Tuesday, May 21, 2013
In a May 8 post, Alex White makes some good points abo ...
- Better Safe Than Sorry
Metrics Insider, Sherrill Mane - Thursday, May 2, 2013
After months of writing and speaking about Making Measurement Makes Sense (3MS ...
- Silence Is Golden
Metrics Insider, Sherrill Mane - Thursday, February 21, 2013
It seems the notion that silence is golden has lost its luste ...
- Merry Happy Movies
Metrics Insider, Sherrill Mane - Thursday, December 20, 2012
The holiday movie hype is upon us. With the importance of movi ...
- Clear Guidance
Metrics Insider, Sherrill Mane - Wednesday, November 28, 2012
Since the ANA, IAB and 4A's launched Making Measurement Make Sense (3MS ...
- Facts, Findings, Figures Aren't Enough
Metrics Insider, Sherrill Mane - Thursday, September 6, 2012
Every day new facts, findings, figures, and pronouncements fill my inbox. Howeve ...
- Back To School
Metrics Insider, Sherrill Mane - Thursday, August 9, 2012
August is already nearly half gone, and we are inching our w ...