- Content's Biggest Challenge Is Scale
Content Marketing Insider, Skip Brand - Friday, February 28, 2014
Adam Kasper, chief media officer at Havas, predicts that the content marketi ...
- Data And Context for Brand Advertisers Flying Blind Today: Umbel's 'HO' Maycotte
Programmatic Insider, Skip Brand - Tuesday, February 25, 2014
Higinio "HO" Maycotte, CEO and founder of Umbel, a smart data compan ...
- Programmatic Sophistication: OpenX's Cadogan Explains Rapidly Evolving RTB Landscape
Programmatic Insider, Skip Brand - Tuesday, February 18, 2014
Tim Cadogan, CEO of OpenX, has been involved in RTB since i ...
- Hearst Magazines Sees Huge Opportunity In RTB
Programmatic Insider, Skip Brand - Tuesday, February 11, 2014
RTB is causing a major paradigm shift in how online ads a ...
- Native RTB Taking 'Flite' With Premium Content
Programmatic Insider, Skip Brand - Tuesday, February 4, 2014
I am a huge fan of Flite and its CEO, Will Pric ...