- And the Winners Are...
Media Magazine Supplement, Staff Writers - Wednesday, October 31, 2007
Wired Magazine takes Best in Show for its winning work with Xero ...
- Finalists in Outdoor or Place-Based Media
Media Magazine Supplement, Staff Writers - Wednesday, October 10, 2007
Outdoor media must make a quick impact. These finalists get the j ...
- Finalists in Multicultural Media
Media Magazine Supplement, Staff Writers - Wednesday, October 10, 2007
The most important new media frontier may not be about technology ...
- Finalists in Branded Content/ Product Placement
Media Magazine Supplement, Staff Writers - Wednesday, October 10, 2007
Using tactics that ranged from hilarious to renegade, this year's finalists f ...
- Finalists in Creative
Media Magazine Supplement, Staff Writers - Wednesday, October 10, 2007
Media execs can be just as artful as the people drawing ...
- Finalists in E-Mail
Media Magazine Supplement, Staff Writers - Wednesday, October 10, 2007
These marketers deployed quality content and targeted distribution to convince consumers ...
- Finalists in Radio
Media Magazine Supplement, Staff Writers - Wednesday, October 10, 2007
These finalists used a classic medium to drive their campaigns, transforming rad ...
- Finalists in Television
Media Magazine Supplement, Staff Writers - Wednesday, October 10, 2007
Consumers have more control than ever over their TV viewing, often wi ...
- Finalists in Research/Consumer Insight
Media Magazine Supplement, Staff Writers - Wednesday, October 10, 2007
Who knows what really happens in the mind of the consumer? Th ...
- Finalists in Media Plan
Media Magazine Supplement, Staff Writers - Wednesday, October 10, 2007
An innovative, integrated strategy can be as meaningful as the message itsel ...
- Finalists in Communications Channel Plan
Media Magazine Supplement, Staff Writers - Wednesday, October 10, 2007
These campaigns leveraged specific channels to bring clients' brands to consumers ...
- Finalists in Online Media: Search
Media Magazine Supplement, Staff Writers - Wednesday, October 10, 2007
The best paid search campaigns require as much sophistication and creativity ...
- Finalists in Interactive/Enhanced TV
Media Magazine Supplement, Staff Writers - Wednesday, October 10, 2007
This year's finalists show how interactive, or "enhanced" television, offers new possibiliti ...
- Finalists in New/Emerging/Experimental Media
Media Magazine Supplement, Staff Writers - Wednesday, October 10, 2007
With the boundaries of media always expanding, marketers can be endlessly creativ ...
- Finalists in Newspapers
Media Magazine Supplement, Staff Writers - Wednesday, October 10, 2007
All the ads that are fit to print were on display ...
- Finalists in Online Media: Branding
Media Magazine Supplement, Staff Writers - Wednesday, October 10, 2007
The Web isn't just for direct marketing, as these finalists demonstrated wi ...
- Finalists in Business Media
Media Magazine Supplement, Staff Writers - Wednesday, October 10, 2007
Business-to-business campaigns can be as lively as ads aimed at consumers. Th ...
- Finalists in Consumer Magazines
Media Magazine Supplement, Staff Writers - Wednesday, October 10, 2007
Madison Avenue broke new ground in magazine ads, showing that good ide ...
- Recaps From OMMA
Online Media Daily, Staff Writers - Thursday, October 4, 2007
Rob Hirschberg of Playboy talks about the publisher's mobile initiatives at OM ...
- OMMA New York Recap
Online Media Daily, Staff Writers - Monday, October 1, 2007
Watch James Lipton and Carat Americas CEO David Verklin, NBCU's Chief Digit ...
- One-on-One Exclusives
Online Media Daily, Staff Writers - Friday, September 28, 2007
Catch our video interviews at OMMA New York with Nick Nyhan ...
- Video in Banners, Interstitial or Pre-roll Units
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2007
This wraps up our showcase of the OMMA Awards finalists. Winners wi ...
- Use of Widgets
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2007
More and more marketers have started deploying widgets in hopes of bosti ...
- Rich Media Non-Banner Campaign
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2007
Advertisers are experimenting with rich media beyond simple banner ads. ...
- Use of User-Generated Content
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2007
Consumers can easily create their own media these days, and advertisers a ...
- Use of Virtual Words
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2007
Here are finalists in the Virtual Worlds category. Winners will be announc ...
- Social Media Campaign
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2007
Marketers turn to MySpace, YouTube and other social sites to build word-of-mout ...
- Rich Media Campaign
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2007
A broad array of advertisers use rich media in their interactive effort ...
- ONLINE ALL STARS For Creative Announced
Online Media Daily, Staff Writers - Tuesday, September 18, 2007
This year's Online Creative All Stars are: Jay Suhr of T3, Ni ...
- Viral Campaign
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2007
To create a viral campaign, marketers must be willing to cede contr ...