- Why Women Hate The Cosmetic Industry
Engage:Boomers, Stephen Reily - Monday, December 10, 2012
A recent survey of women over 45 confirms what the cosmetic indust ...
- The Moody Mom -- And When To Reach Her
Engage:Boomers, Stephen Reily - Tuesday, November 13, 2012
Eighteen years of marriage have taught me not to talk to wom ...
- When NOT Talking About Money IS Talking About Money
Engage:Boomers, Stephen Reily - Monday, October 8, 2012
We all know the basic facts about Boomers and money. Most ...
- Lifestage Marketing At Its Best: From Kimberly-Clark And Poise
Engage:Boomers, Stephen Reily - Monday, September 10, 2012
While I've written here recently about the things that bra marketers a ...
- When Older Boomers Drive Away Younger Boomers
Engage:Boomers, Stephen Reily - Monday, August 13, 2012
There's a reason we often write about the brands that never g ...
- Why Even Nora Ephron's Death Couldn't Save Ann Curry
Engage:Boomers, Stephen Reily - Monday, July 9, 2012
Does this mean Boomers should be heard but not seen? ...
- Bras For Boomers -- And Other Lessons In Retail
Engage:Boomers, Stephen Reily - Monday, June 11, 2012
I have to admit that I never thought I'd be writing ...
- Digitas And Yahoo: When The Big Boys Notice Boomers
Engage:Boomers, Stephen Reily - Monday, May 14, 2012
With all due respect to the readers of this blog, those ...
- The Right Word To Describe Work For Boomers? Try 'Work'
Engage:Boomers, Stephen Reily - Monday, April 9, 2012
In a recent survey, we asked Baby Boomer women about their jo ...
- What Do Boomer Women Want from Cosmetic Companies? Not What They're Selling
Engage:Boomers, Stephen Reily - Monday, March 12, 2012
In our recent survey, Baby Boomer women told us that cosmetic a ...
- The AARP At CES: Finally Listening To Boomers?
Engage:Boomers, Stephen Reily - Monday, February 13, 2012
At this year's Consumer Electronics Show (CES), its organizers and exhibitors final ...
- Is He Still A Boomerang 'Child' If He's 30? And What That Means If You're Marketing To His Mom
Engage:Boomers, Stephen Reily - Monday, January 9, 2012
Anyone reading this blog knows what it means to be a Ba ...