STEVE SMITH

Steve Smith is the Editorial Director, Events at MediaPost where he oversees all OMMA and Insider Summit event content. He is also the longtime Mobile Insider/MoBlog columnist for Mobile Marketing Daily. A recovering academic who taught media studies at Brown and University of Virginia, he spent the last decade as a digital media critic for numerous publications and as a digital strategy consultant. He also writes for Media Industry Newsletter and eContent magazine. Contact him here.

Results for 2006
  • Second Site
    Setting up shop in a new neighborhood can be a challenge - ...
  • Beating Google to Air
    While Google struggles to spin off its online ad-management system to offline ...
  • Bang! Bang! You're Branded
    In-game advertising enjoyed a lot of buzz in 2006, but the platform ...
  • And A WAPPY New Year
    I have been doing the usual round of year-end phoners with executives ...
  • Redial III: Pass The PSP
    I was going to devote this installment of my series of mobile ...
  • Things Change, So Let's Shop
    It comes as no surprise that shopping, like overeating, can relieve stress. ...
  • Redial II: Deja Video
    Nothing enjoyed more hype and less real innovation than mobile video. I ...
  • Like Butta: Fabio's Smooth Mobile Move
    I am a big fan of comebacks. John Travolta, Kirstie Alley, Wink ...
  • Will BT Get In The Game?
    While games marketing is not ready to incorporate behavioral targeting techniques for ...
  • The 1% Opportunity?
    Nielsen Media Research tried to send a chill down the spine of ...
  • Redialing, Part 1: Mobile Browsing
    As anyone who ever signed up for an online calendaring program or ...
  • Following the Customer
    Behavioral tracking continues to be the hot topic in advertising circles this ...
  • Mobile Gets College Smarts
    This idea that we now explicitly trade directly with consumers for their ...
  • Mobile's Full Monty
    There is a lot more potential to mobile marketing than pushing pithy ...
  • Round and About.com: BT In The Candy Store
    With 31 million domestic monthly uniques (45 million worldwide) browsing across 600 ...
  • Keeping It Real (Small)
    I have been seeing so many ambitious plans for using the mobile ...
  • Game-vertising Gone Wild
    While high-profile in-game ad networks Double Fusion and Massive build scale to ...
  • Whassssup With That?
    I can't say that I personally understand the appeal of the Sprint ...
  • WSJ's BT Is 'Icing on the Cake'
    Brian Quinn, vice president, advertising, Dow Jones Online, tells us that BT ...
  • Whose Town Is This, Anyway?
    "Mobile community" is another one of wireless wonderland's deliberately amorphous terms. Nascent ...
  • Mobile Music: Color Me Unconvinced
    I have been playing with a range of wireless mobile music devices ...
  • Following the Money Into BT
    Where there's VC heat there is fire, and as investments started pouring ...
  • Following The Mob Into The Shadows
    Most tech demos leave me pretty cold (that's because I am a ...
  • CTIA: But Where's My Thomas Pynchon Ringback?
    Expectations are always a bit low for the "smaller" CTIA conference held ...
  • Searching For Ethics
    After the Department of Justice subpoenaed search engine records last year and ...
  • The Big Mo
    As the CTIA wireless convention assembles here in Los Angeles this week, ...
  • Vodcastic
    For all of the pomp, press, and PR that accompanies new distribution ...
  • Can Search Retargeting Skewer CPAs?
    Hartland Ross, president and CEO of eBridge Marketing Solutions, recently tried retargeting ...
  • Let's Go Shopping
    Mobile phones almost certainly will serve as the bridge between Internet marketing ...
  • Time To Get In The Game?
    In-game advertising has been one of the most obvious entry points for ...