- Take Two Targeted Ads and Call Me In the Morning
Data and Targeting Insider, Steve Smith - Thursday, December 31, 2009
Among all of the possible messaging goals a marketer might get assigne ...
- Reading Through the Funny Pages
Mobile Insider, Steve Smith - Wednesday, December 30, 2009
"So what have you been reading," my erudite friend asks. I kn ...
- Rich Media For All
Mobile Insider, Steve Smith - Tuesday, December 29, 2009
MMS continues to be one of the missed opportunities of mobile marketi ...
- Eleventh-Hour Mobile Santa
Mobile Insider, Steve Smith - Thursday, December 24, 2009
When I reach into my gift bag of Christmas media memories, t ...
- Enter the App Age?
Mobile Insider, Steve Smith - Tuesday, December 22, 2009
"Who the hell ordered 'Turkish Hits' for their iPhone?" "I was curious ...
- Having The Big Cookie Talk
Data and Targeting Insider, Steve Smith - Friday, December 18, 2009
The crushing irony of digital privacy is that all attempts to addre ...
- Warming Up The Mobile TV Tubes
Mobile Insider, Steve Smith - Thursday, December 17, 2009
I think down the road video is one more instance when mobi ...
- The Return of the Ranting Grinch: The Dropped Calls Of 2009
Mobile Insider, Steve Smith - Tuesday, December 15, 2009
Enough of the holiday cheeriness. Last week I called out some ...
- Dumbing Down Behavioral Analytics
Data and Targeting Insider, Steve Smith - Friday, December 11, 2009
Looking at customers through a behavioral lens is considerably different than looki ...
- A Few Of My Favorite Mobile Things
Mobile Insider, Steve Smith - Thursday, December 10, 2009
"You have no Christmas spirit," my partner says for the tenth ti ...
- Google Goggles And Their Goo-Goo-Goo-Ga-ly Eyes
Mobile Insider, Steve Smith - Tuesday, December 8, 2009
I think I broke Google. If any of you are having troub ...
- Attributing Behavior 'Wholisitically'
Data and Targeting Insider, Steve Smith - Friday, December 4, 2009
At this summer's OMMA Behavioral and this fall's OMMA AdNets conferences, referenc ...
- EReaders: Birthing a Middle-Child Gadget
Mobile Insider, Steve Smith - Thursday, December 3, 2009
"Wouldn't you like one of those GPS thingies for your car inste ...
- Learning (Again) From Porn
Mobile Insider, Steve Smith - Tuesday, December 1, 2009
While major media have been scrambling to make their mobile apps a ...
- Targeting Goes Ultra
Data and Targeting Insider, Steve Smith - Friday, November 27, 2009
The local mobile social media market seems to be exploding this seaso ...
- Phoning In Black Friday
Mobile Insider, Steve Smith - Friday, November 27, 2009
I have never actually gone shopping on Black Friday. First, as ...
- Lost In The Android Bazaar
Mobile Insider, Steve Smith - Tuesday, November 24, 2009
This week major mobile game maker Gameloft announced its intentions to curta ...
- Slipping Into The Peer-to-Peer Channel: Where Trends Begin
Data and Targeting Insider, Steve Smith - Friday, November 20, 2009
Somewhere beneath the marketing radar, millions of users are online every d ...
- Mobile Video Advertising: The Awkward Teen Years
Mobile Insider, Steve Smith - Thursday, November 19, 2009
For the time being, mobile video advertising is at that strange te ...
- Getting You Where You Live
Mobile Insider, Steve Smith - Tuesday, November 17, 2009
As much as we like all of those branded apps and leveragi ...
- The Stuff You Don't Even Know You Want To Buy Yet
Data and Targeting Insider, Steve Smith - Friday, November 13, 2009
When I go to Amazon.com -- oh, about five times a we ...
- These Aren't The DROIDS You're Looking For
Mobile Insider, Steve Smith - Thursday, November 12, 2009
You know that catchy little metallic "Droid" voice that emanates from t ...
- Google Eats AdMob: Round Up the Usual Suspects
Mobile Insider, Steve Smith - Tuesday, November 10, 2009
Yesterday, some of the media seemed shocked... shocked... to discover that Goog ...
Mobile Insider, Steve Smith - Tuesday, November 10, 2009
...
- Baking In The Privacy Issue
Data and Targeting Insider, Steve Smith - Friday, November 6, 2009
Who really owns the privacy relationship with users? Increasingly, most players ...
- Not a Medium, But a Reflex
Mobile Insider, Steve Smith - Thursday, November 5, 2009
Declaring a "year of mobile" has become such a running joke ...
- Man Walks Into A Mobile Marketing Agency, Asks For App...
Mobile Insider, Steve Smith - Tuesday, November 3, 2009
t was starting to sound like a running joke: "We tried ...
- CFOs Don't Click
Data and Targeting Insider, Steve Smith - Friday, October 30, 2009
B2B content has always been a tough nut to crack when ...
- Girl Meets App: Desperately Seeking Free-dom
Mobile Insider, Steve Smith - Thursday, October 29, 2009
I turned my 17-year-old daughter loose in the app store last weeke ...
- OMMA Mobile L.A.: Strike Up The Brands
Mobile Insider, Steve Smith - Tuesday, October 27, 2009
"You're going to L.A.?" I can hear my daughter cooking up t ...