STEVE SMITH

Steve Smith is the Editorial Director, Events at MediaPost where he oversees all OMMA and Insider Summit event content. He is also the longtime Mobile Insider/MoBlog columnist for Mobile Marketing Daily. A recovering academic who taught media studies at Brown and University of Virginia, he spent the last decade as a digital media critic for numerous publications and as a digital strategy consultant. He also writes for Media Industry Newsletter and eContent magazine. Contact him here.

Results for March 2009
  • Giving Voice To The Blog
    "Poor Jacob," my daughter pines as a long-haired, deeply sullen boy appears ...
  • Talk As Behavior
    As data miners drill deeper into the social media terrain for meaningful ...
  • Making Brands Visible
    On the second day of OMMA Global this Tuesday, we gathered some ...
  • Don't Shoot The Triscuit
    In all of the enthusiasm I have heard from marketers about the ...
  • Google Watches Its Language
    Last week I dipped my toe into the emerging world of consumer ...
  • Defining A Third Screen
    "You're buzzing," my partner tells my daughter as they sit on the ...
  • The Needle Jerks
    Perhaps I am leaping into the hype monster a bit myself, but ...
  • Coming into Focus: High Definition Turns Reality up to 11
    Even though nobody seems to know exactly what "high-definition" actually means, American ...
  • Is Opt-in The New Opt-Out?
    Google's announcement this week of a new behaviorally targeted ad program and ...
  • Cracking The Local (Short) Code
    The power of broadcast, both radio and TV, to push people into ...
  • Random Acts Of Ad Clicking
    It was a choice between watching digitally altered Chihuahuas or spending 90 ...
  • Post-Show Takeaway: Get Out Of The Black Box
    At last week's well-attended, highly interactive OMMA Behavioral conference, I was struck ...
  • Kindle IPhones It In
    "I know that the title of this book is misleading, but there's ...
  • Ad-Supported Games Get Respect By Respecting Us
    Ad-supported mobile gaming always seemed to me a model whose gears were ...