- Take Two Targeted Ads and Call Me In the Morning
Data and Targeting Insider, Steve Smith - Thursday, December 31, 2009
Among all of the possible messaging goals a marketer might get assigne ...
- Reading Through the Funny Pages
Mobile Insider, Steve Smith - Wednesday, December 30, 2009
"So what have you been reading," my erudite friend asks. I kn ...
- Rich Media For All
Mobile Insider, Steve Smith - Tuesday, December 29, 2009
MMS continues to be one of the missed opportunities of mobile marketi ...
- Eleventh-Hour Mobile Santa
Mobile Insider, Steve Smith - Thursday, December 24, 2009
When I reach into my gift bag of Christmas media memories, t ...
- Enter the App Age?
Mobile Insider, Steve Smith - Tuesday, December 22, 2009
"Who the hell ordered 'Turkish Hits' for their iPhone?" "I was curious ...
- Having The Big Cookie Talk
Data and Targeting Insider, Steve Smith - Friday, December 18, 2009
The crushing irony of digital privacy is that all attempts to addre ...
- Warming Up The Mobile TV Tubes
Mobile Insider, Steve Smith - Thursday, December 17, 2009
I think down the road video is one more instance when mobi ...
- The Return of the Ranting Grinch: The Dropped Calls Of 2009
Mobile Insider, Steve Smith - Tuesday, December 15, 2009
Enough of the holiday cheeriness. Last week I called out some ...
- Dumbing Down Behavioral Analytics
Data and Targeting Insider, Steve Smith - Friday, December 11, 2009
Looking at customers through a behavioral lens is considerably different than looki ...
- A Few Of My Favorite Mobile Things
Mobile Insider, Steve Smith - Thursday, December 10, 2009
"You have no Christmas spirit," my partner says for the tenth ti ...
- Google Goggles And Their Goo-Goo-Goo-Ga-ly Eyes
Mobile Insider, Steve Smith - Tuesday, December 8, 2009
I think I broke Google. If any of you are having troub ...
- Attributing Behavior 'Wholisitically'
Data and Targeting Insider, Steve Smith - Friday, December 4, 2009
At this summer's OMMA Behavioral and this fall's OMMA AdNets conferences, referenc ...
- EReaders: Birthing a Middle-Child Gadget
Mobile Insider, Steve Smith - Thursday, December 3, 2009
"Wouldn't you like one of those GPS thingies for your car inste ...
- Learning (Again) From Porn
Mobile Insider, Steve Smith - Tuesday, December 1, 2009
While major media have been scrambling to make their mobile apps a ...