- 'Lawless' Radio On Pandora And Animated Mobile Ad Promote Weinstein Film
MoBlog, Steve Smith - Monday, September 10, 2012
Over the last month a mobile marketing campaign on Pandora raised awarene ...
- Showrooming Is More About Confidence Than Comparison
Data and Targeting Insider, Steve Smith - Friday, September 7, 2012
A new consumer behavior has emerged, using smartphones in store aisles. B ...
- Just One More Thing: Amazon's New Fire Models Are All Ad-Subsidized
MoBlog, Steve Smith - Friday, September 7, 2012
Amazon forgot to mention very clearly yesterday that all of its upcomi ...
- Lean-Back With Benefits: Discovery Vs. Search In T-Commerce
Mobile Insider, Steve Smith - Thursday, September 6, 2012
As we continue to explore the complexities of interactivity with devices a ...
- How To Succeed In App Marketing Without Really Trying...To P.O. The FTC
MoBlog, Steve Smith - Thursday, September 6, 2012
'Congratulations!' You have chosen to enter the exciting field of app marketin ...
- OnSwipe: Tablet Use Meteoric for Partner Moguldom's African-American Audiences
Mobile Marketing Daily, Steve Smith - Wednesday, September 5, 2012
When formatting content specifically for the tablet browser, Moguldom has seen massi ...
- We May Need More Kittens: OMD Adding Sponsored Video To Showyou iPad Video Aggregator
MoBlog, Steve Smith - Wednesday, September 5, 2012
Integrating brand messages into the content well is a fine idea, b ...
- The Netflix Effect: In A Multi-Screen World, Being Seamless Is The Next Big Task
Mobile Insider, Steve Smith - Tuesday, September 4, 2012
Multi-screen media user is as much about sequential use of multiple devic ...
- Walmart Tests In-Store Self-Checkout With iPhones
Mobile Marketing Daily, Steve Smith - Tuesday, September 4, 2012
The mobile self-checkout model could get a boost if Walmart follows throu ...
- Up To 40% Of Mobile Ad Clicks May Be Accidents Or Fraud?
MoBlog, Steve Smith - Tuesday, September 4, 2012
An app marketing platform claims that in a recent six-week survey ...