- Reflecting On OMMA DDM: Data Big And Messy
Data and Targeting Insider, Steve Smith - Friday, May 31, 2013
A number of panelists at last week's OMMA DDM mocked marketers w ...
- Mondelez Drinks The Mobile Tang: 10% To The Platform And A Big M-Deal With Google
MoBlog, Steve Smith - Friday, May 31, 2013
In its first mobile-only deal, Mondelez has made a strategic agreement wi ...
- The Return Of The Son Of The Mary Meeker Mobile Monster Deck
Mobile Insider, Steve Smith - Thursday, May 30, 2013
The subtitle of Mary Meeker's latest monster state of the Internet de ...
- The 58-Minute Opportunity?: Daily Smartphone Use Still Mainly P2P
MoBlog, Steve Smith - Thursday, May 30, 2013
It is always important for mobile marketers to keep in mind t ...
- 'The Magic Is At The Intersection': Apple's Tim Cook Sort Of Opens Up
Mobile Marketing Daily, Steve Smith - Wednesday, May 29, 2013
Apple CEO Tim Cook covered a wide range of topics at t ...
- What Are Second-Screeners Doing On That Other Display Anyway?
MoBlog, Steve Smith - Wednesday, May 29, 2013
Devices have found a home in America's living rooms. Deal with i ...
- Magazines Redux: Getting Wise To The Tablet
Mobile Insider, Steve Smith - Tuesday, May 28, 2013
After treating tablets as just another distribution vehicle, magazines are starting ...
- Social Media Driving Mobile Video Discovery
Mobile Marketing Daily, Steve Smith - Tuesday, May 28, 2013
When it comes to mobile video, users are turning to one anoth ...
- Word Of Mouth May Trump Big Spending On Game Promotion
MoBlog, Steve Smith - Tuesday, May 28, 2013
For all of the money being spent on mobile game promotion, us ...
- The Latino M-Shopping Advantage
MoBlog, Steve Smith - Friday, May 24, 2013
There is even more evidence this week of what marketers should ha ...
- Tablet/Smartphone Commerce Site Share Escalates: So Where Are The Cool Multi-Screen Experiences?
Mobile Insider, Steve Smith - Thursday, May 23, 2013
According to Monetate's EQ survey, activity at commerce sites from devices near ...
- Now Your Car Will Tell You How Much Money You Still Owe On It
MoBlog, Steve Smith - Thursday, May 23, 2013
Mercedes-Benz is announcing the first car financial services app for in-car network ...
- Samsung Says Oh, Let's Fragment The Market A Little More
MoBlog, Steve Smith - Wednesday, May 22, 2013
Samsung is offering a purse of $800,000 to developers who best u ...
- Crafting Moments: Mobile As A Reflex, Not A Medium
Mobile Insider, Steve Smith - Tuesday, May 21, 2013
For most of us the real everyday mobile media is when ...
- Seamless and GrubHub Merge To Form A Takeout Powerhouse
MoBlog, Steve Smith - Tuesday, May 21, 2013
The merging of these two companies creates a mobile takeout and delive ...
- Yahoo To Announce $1.1 Billion Acquisition Of Tumblr
MoBlog, Steve Smith - Monday, May 20, 2013
According to reports, Yahoo is poised to offer Tumblr $1.1 billion f ...
- Oscar Mayer Offers Build-A-Grump App
MoBlog, Steve Smith - Friday, May 17, 2013
Oscar Mayer is capitalizing on the popularity of its blunt Grandpa Fra ...
- Direct-To-App: Hollywood Tries Freemium
Mobile Insider, Steve Smith - Thursday, May 16, 2013
A b-grade horror flick was released direct to the app format toda ...
- Glass Half Full: 10% Of Americans Say They Would Tolerate Google's Geeky Gadget
MoBlog, Steve Smith - Thursday, May 16, 2013
Ninety percent of Americans surveyed said they would not wear Google Glas ...
- 'Home Roaming': 20% Of Home Broadband Traffic Going To Devices
MoBlog, Steve Smith - Wednesday, May 15, 2013
Consumers with home networks are now offloading about a fifth of the ...
- Living The Watchman Dream Should Help Us Think Outside The TV Everywhere Box
Mobile Insider, Steve Smith - Tuesday, May 14, 2013
TV Everywhere may suffer from low ambitions. We don't really want o ...
- Google Quietly Departs Feature Phone Era: Shutters SMS Search
MoBlog, Steve Smith - Tuesday, May 14, 2013
Google discontinued its long-standing SMS search service over the weekend. In ma ...
- ESPN Mulling Data Subsidies: The Return Of The Carriage Fee?
MoBlog, Steve Smith - Monday, May 13, 2013
Should media companies or their advertisers help underwrite the cost of t ...
- Data Mining 'Pee-Pee:' Selling Mastery In The Age Of Personal Analytics
Data and Targeting Insider, Steve Smith - Monday, May 13, 2013
A 'pee sensor' for your kid's diaper? When you are done chucklin ...
- The High Price of Bad Targeting And Data Complacency
Data and Targeting Insider, Steve Smith - Friday, May 10, 2013
Consumers are a lot less happy with customer service both online a ...
- Report: ABC Prepping Live TV App To Show At Upfronts
MoBlog, Steve Smith - Friday, May 10, 2013
According to Bloomberg, at next week's upfronts ABC will show a n ...
- Google Study Claims Massive M-Shopping Impact
Mobile Insider, Steve Smith - Thursday, May 9, 2013
In its latest push to demonstrate the power of mobile, especially searc ...
- Tumbling Into Native
MoBlog, Steve Smith - Thursday, May 9, 2013
Tumblr has proven to be one of the most entertaining mobile med ...
- Hello, Stranger: Only 13% Of Companies Personalize Mobile Experiences
MoBlog, Steve Smith - Wednesday, May 8, 2013
This shouldn't be too hard to figure out. The most successful cross-scre ...
- Google Builds A Little iOS Fiefdom
Mobile Insider, Steve Smith - Tuesday, May 7, 2013
Google slipped into its Gmail for iOS app a new intra-app functionali ...