STEVE FARELLA

Steve Farella and Audrey Siegel are cofounders of TargetCast tcm. (steve-audrey@targetcast.com)

  • Why Are You Paying More For Digital Media?
    It's common knowledge that interactive agencies are generally compensated at a much ...
  • Aperture: Sign On and Stay a While
    Media departments have historically had an odd-man-out role within advertising agencies. Once ...
  • Aperture: The Mercado Is Abierto
    We have talked many times over the past year about finding consumers' ...
  • Aperture: Ask Why They Zap, Not How
    We usually dedicate this column to the topic of aperture moments -- ...
  • Aperture: Finding the Nudge Points
    What's your aperture moment? Over the past months we've explored consumer aperture ...
  • Let's Get Engaged!
    Have you ever thought that delivering advertising is much the same as ...
  • Aperture: Great Expectations
    Digitalization has allowed broadcasters to deliver more channels. It's allowed cable system ...
  • Aperture: Why the Mix Doesn't Matter
    Cable television offers the viewer a smorgasbord of program choices: from Nip/Tuck ...
  • Aperture: Dropping Some Rs
    We've been living it for months, and whether you call it an ...
  • Aperture: Enabling, One Day at a Time
    Calm yourself. Believe it or not, Cumulative Accelerated Dynamic Change (CADC) is ...
  • Squeezing Out Success
    When life hands us lemons, we make lemonade. While experts predict a ...
  • Aperture: Just Can't Get Enough
    Americans simply can't get enough: Whether it is our passion to drive ...
  • The King of the Living Room
    Most have it wrong. the digitization of media isn't today's critical issue. ...
  • Column: Aperture -- Be Upfront About Change
    You're in pre-planning season for most of your clients and the network ...
  • Column: Aperture -- Digging Deep to Get it Right
    The move from program ratings to commercial ratings for national TV is ...
  • Column: Aperture -- No Spin - Just the Facts
    I spent three weeks at the New York State Supreme Court. I ...
  • Column: Aperture -- Some Are Summering
    Roll out those lazy, hazy, crazy days of summer, the days of ...
  • Column: Aperture -- We Are the (Media) World
    As a people, Americans are quite impressed by the power of media. ...
  • Column: Aperture - Bring Back Digital
    After a 10-year struggle to unbundle media planning and buying from the ...
  • Column: Aperture -- Push and Pull, Meet Interact
    After 50 years of pushing media at consumers, the advertising industry is ...
  • Column: Aperture -- How Big Is Your Idea?
    Hey, what's the big idea? How do you move from insight to ...