- Why The American Dream May Be Another Casualty Of The Coronavirus Pandemic
MediaDailyNews, Stephen Kraus - Thursday, September 10, 2020
Only one in three now believe "young people today will be bett ...
- Amazon's Biggest Strength: Utilitarian Products With Utilitarian Journeys
Marketing Insider, Stephen Kraus - Tuesday, March 17, 2020
Amazon's greatest strength isn't a traditional product category, but rather a ty ...
- Amazon's Biggest Strength: Utilitarian Products With Utilitarian Journeys
Marketing Insider, Stephen Kraus - Friday, January 24, 2020
Amazon's greatest strength isn't a traditional product category, but rather a ty ...
- Winners, Losers, Amazon: 4 Lessons Learned From Ecommerce Trends
Marketing Insider, Stephen Kraus - Friday, March 15, 2019
Among the lessons: Some digital pure plays stand out for their continu ...
- Poised For A Happy Holiday: Key Takeaways From Black Friday And Cyber Monday
Marketing Daily, Stephen Kraus - Tuesday, December 11, 2018
The numbers are in, and the data from Black Friday and Cyb ...
- Our Phones, Our Computers, Ourselves: What Our Devices Know About Us
Digital News Daily, Stephen Kraus - Thursday, May 10, 2018
Consumers live multi-device lifestyles, and decide many times a day which devi ...
- 6 Keys To Growth: Lessons Learned From The Success Of Reddit, Quora
Marketing Insider, Stephen Kraus - Monday, March 26, 2018
In the competitive online market for information and "info-tainment," two recent succe ...
- Taking It To The Streets: 5 Success Strategies From The New Wave Of DTC Brands
Marketing Insider, Stephen Kraus - Wednesday, March 14, 2018
For lack of a better phrase, brands and retailers have always be ...
- 10 Years After The Great Recession, Is Luxury Finally Coming Out Of Its Shell?
Marketing Insider, Stephen Kraus - Thursday, February 8, 2018
It has now been 10 (!) years since the financial crisis th ...
- From Cyber Monday To Cyber Month: The Broadening Of Retail Holidays
Marketing Daily, Stephen Kraus - Thursday, January 4, 2018
Internet traffic shows less intense spikes on retail holidays than in previo ...
- Emerging Brands Riding the Millennial Wave
Marketing Insider, Stephen Kraus - Friday, December 1, 2017
Digital market intelligence data reveal a new wave of brands thriving ...
- Key Digital Insights About The 2017 Summer Travel Season
Marketing: Travel, Stephen Kraus - Thursday, September 14, 2017
Springtime concerns about travel bans hampering summer travel faded, and as summ ...
- Dancing With The Giants: Optimizing Your Digital Presence In The Age Of Amazon
Marketing: CPG, Stephen Kraus - Thursday, August 17, 2017
Many aspects of the digital world are dominated by a single gian ...
- Affluent Summer Travel Outlook Findings Are Encouraging
Engage:Affluent, Stephen Kraus - Wednesday, May 27, 2015
Affluent interest in summer vacations has hit a new high, buoyed ...
- Expansion Without Dilution: The Affluent Population Grows In Size And Spending Power
Engage:Affluent, Stephen Kraus - Thursday, September 18, 2014
This morning we released the 2014 Ipsos Affluent Survey USA, marking o ...
- The Influencer Economy
Engage:Affluent, Stephen Kraus - Wednesday, July 16, 2014
As we explore how Affluents make media choices and purchase decisions, ...
- Growth Opportunities In The Growing Leisure Economy
Engage:Affluent, Stephen Kraus - Wednesday, May 21, 2014
Recently, I wrote about Affluents "rising up the hierarchy of needs" ...
- Rise In Spending Crucial To Driving Growth Across The Board
Engage:Affluent, Stephen Kraus - Thursday, April 17, 2014
The latest government data confirm that Affluent spending is on the ris ...
- A Global Perspective: Moods & Mindsets Of Affluents Around The World
Engage:Affluent, Stephen Kraus - Wednesday, March 19, 2014
In his excellent book Richistan, Robert Frank detailed how millionaires in t ...
- Affluents Rising Up The Hierarchy Of Needs
Engage:Affluent, Stephen Kraus - Wednesday, February 19, 2014
As unemployment fears ease, Affluents are increasingly "rising up" the hierarchy ...
- Affluent Entering 2014 Focused On Momentum And Growth
Engage:Affluent, Stephen Kraus - Friday, January 24, 2014
For more than two millennia, people have used the New Year ...
- Affluents' Lifestyles Are Technology-enabled And Media-infused
Engage:Affluent, Stephen Kraus - Wednesday, December 18, 2013
Affluent lifestyles today are technology-enabled and media-infused. In recent years, their ownersh ...
- Signs Pointing To A Happy Holiday Season
Engage:Affluent, Stephen Kraus - Wednesday, November 20, 2013
'Tis shaping up to be a good holiday season for Affluent-focused brand ...
- Details About Digital Devices: How Affluents Use Smartphone And Tablets
Engage:Affluent, Stephen Kraus - Wednesday, October 16, 2013
One of the most profound changes in the Affluent marketplace has be ...
- Men, Women, And Media: United by Media, Divided By Content
Marketing Daily, Maria Cole, Stephen Kraus - Wednesday, October 2, 2013
Mars, meet Venus. And start arguing. A recent study of gender a ...
- The Affluent Population Grows In Size & Financial Resources
Engage:Affluent, Stephen Kraus - Friday, September 20, 2013
This week we released the 2013 Ipsos Affluent Survey USA, a stu ...
- A Look At Women, Men And The Marketplace
Marketing Daily, Maria Cole, Stephen Kraus - Wednesday, August 28, 2013
As women's marketplace priorities became the de facto priorities for the marketpla ...
- The Diversity Of The Affluent Population
Engage:Affluent, Stephen Kraus - Wednesday, August 21, 2013
Next month we'll be releasing the results from our 37th annual stu ...
- The Mood Lightens
Engage:Affluent, Stephen Kraus - Wednesday, July 17, 2013
As 2013 moves into its second half, we find that the Afflue ...
- What Separates Affluents - And 'Millionaires' - From The Rest?
Engage:Affluent, Stephen Kraus - Wednesday, June 19, 2013
How do people get rich? It's a question that has fascinated peop ...