- Insurance Companies Embrace Internet Marketing
Marketing Daily, Tanya Gazdik - Friday, August 31, 2007
[Financial Services] One analyst says the companies "are trying to use t ...
- Insurers Poised For 41% Growth In Online Ad Spend: eMarketer
Online Media Daily, Tanya Gazdik - Friday, August 31, 2007
A new study from eMarketer projects that online ad spending by U. ...
- Study Finds Data Breaches Damage Brand's Equity
Marketing Daily, Tanya Gazdik - Thursday, August 30, 2007
[Financial Services] While many consumers in a recent survey said they wou ...
- Non-Traditional Financial Services Expected To Double By 2011
Marketing Daily, Tanya Gazdik - Monday, August 27, 2007
[Financial Services] "Once you cantilever out, you become a totally free agent ...
- Marketers Embrace Dark Chocolate Trend
Around the Net In Brand Marketing, Tanya Gazdik - Friday, August 24, 2007
At a time when overall chocolate sales are as flat as ...
- Macy's Plans Star-Studded Campaign
Around the Net In Brand Marketing, Tanya Gazdik - Friday, August 24, 2007
Macy's hopes to build its image as a national brand by usi ...
- Let the Olympic Hype Begin
Around the Net In Brand Marketing, Tanya Gazdik - Friday, August 24, 2007
Olympic sponsors like Coca-Cola and McDonald's are celebrating the start of t ...
- Nike's Starter Backs Away From NASCAR
Around the Net In Brand Marketing, Tanya Gazdik - Friday, August 24, 2007
Starter, Nike's value brand, has decided not to pursue more deals ...
- Ford to Resurrect 'Have You Driven...' Slogan
Around the Net In Brand Marketing, Tanya Gazdik - Friday, August 24, 2007
Ford Motor Co. will bring back the old marketing slogan, "Have y ...
- Sanitary Pad Trademark Fight Nears End
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, August 23, 2007
Attorneys for Tyco and Kimberly-Clark told a federal judge yesterday that th ...
- Putting Fun Back In Function
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, August 23, 2007
Consumers are looking for ways to make ordinary products more personal a ...
- Venus Williams Inks Clothing Deal
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, August 23, 2007
Venus Williams and Steve & Barry's have signed a deal in whi ...
- Ford Focuses On Blue Oval Brand
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, August 23, 2007
Ford Motor Co. executives say the automaker does not need a glob ...
- Facebook Working On Ad Plan
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, August 23, 2007
Facebook Inc. will unveil an ad system late this fall that wi ...
- Report: Top Drugs Compromised by Online 'Brandjackers'
Marketing Daily, Tanya Gazdik - Thursday, August 23, 2007
[Pharmaceuticals] MarkMonitor says pharma companies should take responsibility for protecting their bran ...
- Witch Hazel Aims to Enchant Gen Y
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, August 22, 2007
Consumers, who know witch hazel from their grandmother's medicine cabinet, remember ...
- Rental Car Company Partners With Colleges
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, August 22, 2007
Car-sharing companies see a lucrative new market in college students, a populati ...
- Bottled Water: It's All About Marketing
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, August 22, 2007
A town in Washington state sells millions of gallons of water eve ...
- Google Launches Video Ads on YouTube
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, August 22, 2007
After months of testing various formats, Google will introduce a new ty ...
- Study: Black Americans Exposed To More Tobacco Ads
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, August 22, 2007
Black Americans are historically more likely to be targeted by tobacco advertisemen ...
- Doctors Get Cash To Push Generic Drugs
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, August 21, 2007
Where they once got gifts from the pharma giants to increase sal ...
- Court Delays Whole Foods/Wild Oats Deal
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, August 21, 2007
Whole Foods Market and Wild Oats Markets have until Wednesday afternoon ...
- Marketers Ignore Consumer Fear Of Chinese Imports
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, August 21, 2007
Despite scandals that have shaken consumer confidence in products imported from Chin ...
- AGs Question Marketing of Alcoholic Energy Drinks
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, August 21, 2007
Attorney Generals from 30 states are urging the federal government to cra ...
- Coach Suffers, Competitors Bag Customers
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, August 21, 2007
Coach Inc.'s shares, like its handbags, are losing their cachet. Some investo ...
- Loyalty Cards Improve Patient Prescription Compliance
Marketing Daily, Tanya Gazdik - Tuesday, August 21, 2007
[Pharmaceuticals] One opportunity is for pharmacists to get more involved with patie ...
- Organics Guru Helped Safeway Launch Store Label
Around the Net In Brand Marketing, Tanya Gazdik - Monday, August 20, 2007
Organics marketing guru David Becker's firm helped brand and market Safeway groce ...
- Virginia Eliminates Gang Symbol From Marketing
Around the Net In Brand Marketing, Tanya Gazdik - Monday, August 20, 2007
Virginia's state's tourism agency will eliminate images of people making heart symbo ...
- Disney Channel Finds Success With H.S. Musical 2
Around the Net In Brand Marketing, Tanya Gazdik - Monday, August 20, 2007
The debut of "High School Musical 2" on the Disney Channel w ...
- Agencies Eager For Dell Account
Around the Net In Brand Marketing, Tanya Gazdik - Monday, August 20, 2007
Dell is the juiciest account to go up for grabs in year ...