- Citi Ads Focus On Experiences Its Card Can Make Happen
Marketing Daily, Tanya Gazdik - Wednesday, October 31, 2007
[Financial Services] Spots center on one question, "What's your story?," and sh ...
- Schwab Re-Ups PGA Sponsorship Through 2013
Marketing Daily, Tanya Gazdik - Tuesday, October 30, 2007
[Financial Services] "Golf audiences tend to skew older, and this demographic oft ...
- Scottrade Ranks Highest in Customer Satisfaction
Marketing Daily, Tanya Gazdik - Monday, October 29, 2007
[Financial Services] "What you are seeing today are very sophisticated sites th ...
- Bristol-Myers Squibb Sees Sales Gain After Ad Spend Hike
Marketing Daily, Tanya Gazdik - Friday, October 26, 2007
[Pharma] The company said it's making significant progress in identifying ways ...
- Alli Can't Save Glaxo's 3Q Profit, Which Is Down 5.8%
Marketing Daily, Tanya Gazdik - Thursday, October 25, 2007
[Pharma] For the quarter, Glaxo's Consumer Healthcare division--which includes Alli, Breathe Ri ...
- Target Serves Up Grocery Savings In Direct Mail Piece
Marketing Daily, Tanya Gazdik - Wednesday, October 24, 2007
[Retail] The company is focusing on its expanded grocery sections. As Citiba ...
- PetMed Express' Net Income Increases 37% in Q2
Marketing Daily, Tanya Gazdik - Tuesday, October 23, 2007
[Pharma] Menderes Akdag, CEO/president of the company, gave kudos - a ve ...
- PetSmart Focuses On PetsHotel In New TV Spot
Marketing Daily, Tanya Gazdik - Monday, October 22, 2007
[Retail] The commercial, which broke recently, shows the similarities between a dog ...
- Pfizer Discontinues Insulin Inhaler, Earnings Fall
Marketing Daily, Tanya Gazdik - Friday, October 19, 2007
[Pharma] The product was co-developed with drug-delivery specialist Nektar Therapeutics and launch ...
- Direct Banking Market To Nearly Triple In Five Years
Marketing Daily, Tanya Gazdik - Thursday, October 18, 2007
[Financial Services] Financial institutions must enhance existing online account opening systems ...
- Au Bon Pain Moves To All-Natural Chicken
Marketing Daily, Tanya Gazdik - Wednesday, October 17, 2007
[Restaurants] In addition to in-store nutrition kiosks, which offer customers in-depth ingredie ...
- Virgin Re-Brands CircleLending, Launches Virgin Money
Marketing Daily, Tanya Gazdik - Tuesday, October 16, 2007
[Financial Services] Themed "a revolution" for changing the face of money, t ...
- Web Marketers To Increase Social Media Spending
Marketing Daily, Tanya Gazdik - Monday, October 15, 2007
[Research] "The majority of respondents see engagement with their brand as t ...
- Marketers Put More Money Into Social Media: Survey
Online Media Daily, Tanya Gazdik - Monday, October 15, 2007
A recent survey indicates that nearly a third of Web marketers pl ...
- Groups Challenge Credit Card Marketing At Colleges
Marketing Daily, Tanya Gazdik - Friday, October 12, 2007
[Financial Services] The intent isn't to limit student access to credit, b ...
- Modern Dog
Magazine Rack, Tanya Gazdik - Thursday, October 11, 2007
As much as I value the companionship of dogs and cats, ...
- Study: Am Ex Ranks Highest in Satisfaction
Marketing Daily, Tanya Gazdik - Thursday, October 11, 2007
[Financial Services] The company is clearly doing a good job of informi ...
- HSBC Direct Launches $20K Dash Savers Sweepstakes
Marketing Daily, Tanya Gazdik - Wednesday, October 10, 2007
[Financial Services] The point is to introduce the bank's customers to ...
- General Mills, Curves Partner In Cereal Box Appearance Contest
Marketing Daily, Tanya Gazdik - Tuesday, October 9, 2007
[Food] As part of the effort to get word out about t ...
- Report: African-American Market Untapped By Most Providers
Marketing Daily, Tanya Gazdik - Monday, October 8, 2007
[Financial Services] One thing marketers could do to make credit card offe ...
- Citi, Expedia Offer New Co-Branded Credit Card
Marketing Daily, Tanya Gazdik - Friday, October 5, 2007
[Financial Services] With new credit cards launching daily, marketers must carefully evalua ...
- Gen X: 'Immense' Potential for Financial Services Marketers
Marketing Daily, Tanya Gazdik - Thursday, October 4, 2007
[Financial Services] "Gen Xers need direct, transparent financial guidance," says Media Logi ...
- Northwest Dangles Vacations In Weekly Online Promotion
Marketing Daily, Tanya Gazdik - Wednesday, October 3, 2007
[Travel] The airline calls the "Mystery Miles" endeavor "one of our bigge ...
- Northwest Will Give Away Trips In 12-Week Online Promo
Online Media Daily, Tanya Gazdik - Wednesday, October 3, 2007
Northwest Airlines is counting on its customers' love of playing games ...
- TiVo Establishes Interactive Direct Response Advertising Group
Marketing Daily, Tanya Gazdik - Tuesday, October 2, 2007
[Technology] According to TiVo Stop||Watch Service, approximately a third of all D ...
- Natural Pet Care Market Projected To Nearly Double By 2012
Marketing Daily, Tanya Gazdik - Monday, October 1, 2007
[Research] "Going green" will emerge as a top market trend within t ...