- Marketers Looking Beyond Slump
Marketing Daily, Tanya Gazdik - Friday, May 29, 2009
Media budgets will be increased as conditions improve, according to more th ...
- Marketers: Media Budgets Will Rise With Economic Upturn
MediaDailyNews, Tanya Gazdik - Friday, May 29, 2009
Marketers plan to hit the ground running once the economy takes of ...
- Food Lion Intros 'Great Price Hunters' Campaign
Marketing Daily, Tanya Gazdik - Thursday, May 28, 2009
The fully integrated marketing campaign also includes print, radio, online and outdo ...
- Watson Launches Gelnique With Action-Themed Effort
Marketing Daily, Tanya Gazdik - Wednesday, May 27, 2009
The campaign highlights the power of control the gel offers to overacti ...
- So Sue Me: Advertisers Quick To Cry Foul
Marketing Daily, Tanya Gazdik - Tuesday, May 26, 2009
Advertisers seem to be on a litigious streak, with the latest examp ...
- How Low Can They Go? Financial Services Firms' Customer Advocacy Rankings Falter
Marketing Daily, Tanya Gazdik - Tuesday, May 26, 2009
Financial services firms have sunk to their lowest rating ever in Forrest ...
- Despite Economy, Michigan Increases Tourism Spending
Marketing Daily, Tanya Gazdik - Tuesday, May 26, 2009
Michigan is running its first-ever national tourism campaign, including a $10 milli ...
- J.D. Power: Customers Not Committed To Their Banks
Marketing Daily, Tanya Gazdik - Thursday, May 21, 2009
"Banks with high brand image scores typically engage in practices that foc ...
- SOMA
Magazine Rack, Tanya Gazdik - Thursday, May 21, 2009
You may have never heard of it (and neither had I), b ...
- Fred Meyer Jewelers Targets In-Market Shoppers
Marketing Daily, Tanya Gazdik - Tuesday, May 19, 2009
"It's clear the retail world has changed -- and the recession ...
- Marriott Launches Nickelodeon Getaway Program
Marketing Daily, Tanya Gazdik - Tuesday, May 19, 2009
The promotion is being publicized on YouTube and at www.nickelodeongetaway.com. The hote ...
- Fred Meyer Jewelers Searches Nearby For Local Shoppers
Online Media Daily, Tanya Gazdik - Tuesday, May 19, 2009
Jewelry might seem like a tough sell in a down economy, b ...
- GMAC Bank Changes Name To Ally Bank
Marketing Daily, Tanya Gazdik - Friday, May 15, 2009
The re-branding of the bank, a unit of GMAC Financial Services, ...
- Hamburgers, Ice Cream, Coffee Come To Life On Dixie
Marketing Daily, Tanya Gazdik - Thursday, May 14, 2009
The multi-media campaign, launched by the company's Professional Food Services Solutions, includ ...
- Ben & Jerry's Launches New Flavor, Contest
Marketing Daily, Tanya Gazdik - Thursday, May 14, 2009
The company's "Do The World A Flavor" contest gives "Flavor Guru" consume ...
- Credit Cards Pass Travel In Loyalty Club Members
Marketing Daily, Tanya Gazdik - Wednesday, May 13, 2009
"The travel industry pioneered the modern loyalty program," says Colloquy Partner Kel ...
- Wyndham Hotels Helps Travelers 'Save Summer'
Marketing Daily, Tanya Gazdik - Tuesday, May 12, 2009
"This effort from Wyndham is a creative way to instigate some vir ...
- Aflac Teams 'Up' With Disney-Pixar
Marketing Daily, Tanya Gazdik - Thursday, May 7, 2009
"This is part of our overall new campaign strategy called Wingspan," sa ...
- Major Marketers Join For Contest
Marketing Daily, Tanya Gazdik - Tuesday, May 5, 2009
A diverse set of marketers have signed on as participants in t ...
- Mofilm Contest Uses Mo' Mobile, Video
Online Media Daily, Tanya Gazdik - Wednesday, May 6, 2009
A diverse set of marketers have signed on as participants in t ...
- Study: Organic Products Selling Strong Despite Economy
Marketing Daily, Tanya Gazdik - Monday, May 4, 2009
Sales of organic products grew during 2008, despite a weakening economy, accordi ...
- MasterCard CEO Expects Marketing Spend To Grow
Marketing Daily, Tanya Gazdik - Sunday, May 3, 2009
Purchase, N.Y.-based MasterCard Inc. said Friday that its first-quarter profit fell 1 ...
- Teleflora Partners With HSN For Exclusive Bouquets
Marketing Daily, Tanya Gazdik - Sunday, May 3, 2009
Los Angeles-based Teleflora is partnering with the HSN shopping channel to se ...