- AmEx Expands Partnership With U.S. Open
Marketing Daily, Tanya Gazdik - Monday, August 31, 2009
The American Express "Challenge a Pro" uses interactive GreenScreen technology. Fans a ...
- Mobile Phone Accessories Have Multiple Appeals
Marketing Daily, Tanya Gazdik - Wednesday, August 26, 2009
"It is not necessarily true that younger consumers spend more on accessorie ...
- New Discover Ads Tweak Format
Marketing Daily, Tanya Gazdik - Tuesday, August 25, 2009
The campaign, from The Martin Agency, focuses on what cardmembers get ba ...
- Aflac Tops Last Year's Commercial Count
Marketing Daily, Tanya Gazdik - Monday, August 24, 2009
"We feel like we need to continue to be aggressive," Al Johnso ...
- Toys'R'Us Puts Whoopi On Toy Guide Cover
Marketing Daily, Tanya Gazdik - Friday, August 21, 2009
The guide will be promoted to in-store customers via poster displays, sa ...
- Kia, Scripps Partner For Digital Campaign, Contest
Marketing Daily, Tanya Gazdik - Thursday, August 20, 2009
"From a performance standpoint, we look for good partners who can suppo ...
- AmEx, NBC Universal Spotlight Small Business
Marketing Daily, Tanya Gazdik - Wednesday, August 19, 2009
The "Shine A Light" campaign will include on-air and online promotion, in-sh ...
- Amica Mutual Ranks Highest Among Auto Insurers
Marketing Daily, Tanya Gazdik - Tuesday, August 18, 2009
Lincoln, R.I.-based Amica Mutual ranks highest in customer satisfaction with auto insuran ...
- Women's Health
Magazine Rack, Tanya Gazdik - Friday, August 14, 2009
While many magazines are barely keeping their collective heads above water, Rodale ...
- Perry Ellis Embraces Social Media
Marketing Daily, Tanya Gazdik - Thursday, August 13, 2009
"We are very serious about engaging our consumers, and will be identifyi ...
- Fliers Asked To Share Favorite 'Virgin' Experience
Marketing Daily, Tanya Gazdik - Wednesday, August 12, 2009
The airline is publicizing the promotion mainly via social media sites includi ...
- Prince Challenges Tennis Fans Via Social Media
Marketing Daily, Tanya Gazdik - Tuesday, August 11, 2009
This is Prince's first larger-scale, integrated social media effort, although the bra ...
- American Family Insurance Focuses On Teens
Marketing Daily, Tanya Gazdik - Monday, August 10, 2009
American Family Insurance has launched a marketing campaign showcasing its "Teen Sa ...
- Famous Footwear Launches New Web Site
Marketing Daily, Tanya Gazdik - Sunday, August 9, 2009
Famous Footwear is focusing on women's passion for both ice cream a ...
- JetBlue Revamps Its Loyalty Program
Marketing Daily, Tanya Gazdik - Friday, August 7, 2009
"It boils down to our customers. They told us that we outshi ...
- Bank of America, Citibank Increase Credit Offers
Marketing Daily, Tanya Gazdik - Thursday, August 6, 2009
"We are seeing mailed credit card offers bottoming out and anticipate th ...
- Kia Offers Up Hamsters In Facebook App
Marketing Daily, Tanya Gazdik - Tuesday, August 4, 2009
"Strategically, this effort is about quality of interaction, not broad reach ...