- Analysts: Prepare For Tough Holiday Season
Marketing Daily, Tanya Gazdik - Wednesday, September 30, 2009
Marketers who incorporate data and careful planning into all holiday initiatives wi ...
- Del Monte Sponsors Kids Recipe Contest
Marketing Daily, Tanya Gazdik - Tuesday, September 29, 2009
The contest requires entrants to develop or modify an existing recipe ...
- New Office Depot Web Site Boosts Sales
Marketing Daily, Tanya Gazdik - Friday, September 25, 2009
"Our objective was to fundamentally improve the customer's experience," the company's Moni ...
- Visa Launches Educational Video Game
Marketing Daily, Tanya Gazdik - Wednesday, September 23, 2009
Jason Alderman, director, financial education at Visa, says the company is buyi ...
- Norwegian Lauds New Ship With Campaign
Marketing Daily, Tanya Gazdik - Tuesday, September 22, 2009
Norwegian Cruise Lines is rolling out a new campaign for the laun ...
- Survey: Consumers Prefer Banking Online
Marketing Daily, Tanya Gazdik - Monday, September 21, 2009
For the first time, more bank customers (25%) prefer to do the ...
- Esurance Launches 90-Second Bollywood Spot
Marketing Daily, Tanya Gazdik - Thursday, September 17, 2009
"IFC was appealing to us from the get-go in relation to th ...
- Cascadian Farm Promo Supports N.Y. Parks
Marketing Daily, Tanya Gazdik - Wednesday, September 16, 2009
The General Mills company is also sponsoring a new featured trails gui ...
- AmEx Offers Fashion Week Experience
Marketing Daily, Tanya Gazdik - Tuesday, September 15, 2009
American Express is offering cardmembers exclusive experiences during New York's Fashion Wee ...
- Timberland Launches TV Ads, Mobile Apps
Marketing Daily, Tanya Gazdik - Monday, September 14, 2009
The global campaign includes mobile iPhone and BlackBerry applications and games; interacti ...
- Insurance Firm Launches Multifaceted Campaign
Marketing Daily, Tanya Gazdik - Friday, September 11, 2009
American Family Insurance is partnering with NBC Universal, MSN and CBS Rad ...
- NBC, Insurance Co. Kick Off Integration Campaign
MediaDailyNews, Tanya Gazdik - Friday, September 11, 2009
American Family Insurance is partnering with NBC Universal, MSN and CBS Rad ...
- Outside
Magazine Rack, Tanya Gazdik - Thursday, September 10, 2009
Back in 1978, a letter in Outside's first issue stated that t ...
- 'Go Biz': Visa Targets Small Biz Owners
Marketing Daily, Tanya Gazdik - Thursday, September 10, 2009
The digitally centered campaign focuses on how Visa Business helps small busine ...
- Vitaminwater Enlists Fans In Creating New Flavor
Marketing Daily, Tanya Gazdik - Wednesday, September 9, 2009
This is mostly a digital word-of-mouth program, via New York-based 360i, whi ...
- Harris Bank Campaign Focuses On Customer Service
Marketing Daily, Tanya Gazdik - Tuesday, September 8, 2009
Harris Bank is extending its "We're here to help" campaign with fo ...
- Kmart, Nickelodeon Partner For 'Be A Schoolebrity'
Marketing Daily, Tanya Gazdik - Friday, September 4, 2009
Seventeen-year-old actress and singer Jennette McCurdy is the celebrity behind the retailer ...
- Online Shopping Levels The Playing Field
Marketing Daily, Tanya Gazdik - Thursday, September 3, 2009
"The online commercial challenge for leading consumer brands has less to ...
- BofA Goes Digital In Chicago Marathon Efforts
Marketing Daily, Tanya Gazdik - Wednesday, September 2, 2009
Fans are invited to customize a digital running shoe tread with ...
- Group Warns College Kids About Credit Cards
Marketing Daily, Tanya Gazdik - Tuesday, September 1, 2009
The group is warning students to beware of the slick marketing campai ...