- More Consumers Bypass Agents When Buying Auto Insurance
Marketing Daily, Tanya Gazdik - Monday, July 30, 2007
[Financial Services] Customers especially like being directed to customized microsites that spe ...
- Consumers Take A Break From Credit Card Hopping
Marketing Daily, Tanya Gazdik - Friday, July 27, 2007
[Financial Services] Recent research shows that the biggest reason for the shi ...
- Americans Uneasy With Debt, But They Borrow Anyway
Marketing Daily, Tanya Gazdik - Tuesday, July 24, 2007
[Financial Services] Programs that help consumers handle debt should appeal to mo ...
- Consumers Prefer Non-Branded Sites For Health Info
Marketing Daily, Tanya Gazdik - Monday, July 23, 2007
[Pharmaceuticals] "Consumers want to go online to get information and they're doi ...
- Pharma Branded Sites Score Low For Consumer Awareness
Online Media Daily, Tanya Gazdik - Monday, July 23, 2007
Only 4% of consumers responding to a survey by lead-generation firm Prospect ...
- Synova Healthcare Re-Launching Today Sponge
Marketing Daily, Tanya Gazdik - Thursday, July 19, 2007
[Healthcare] The new branding, including a new logo, debuted on the landi ...
- Survey: Pharma's DTC Marketing Embraces Web
Marketing Daily, Tanya Gazdik - Tuesday, July 17, 2007
[Pharmaceuticals] According to an annual survey, pharma companies in 2007 will increa ...
- Discount Retailers See Modest Gains; Department Stores Tank
Marketing Daily, Tanya Gazdik - Friday, July 13, 2007
[Retail] An uptick is likely in July due to the beginning ...
- Study: Mature Market Drives Multi-Channel Retention Efforts
Marketing Daily, Tanya Gazdik - Thursday, July 12, 2007
[Beauty] Faced with a challenging, mature market, beauty retailers are beefing ...
- Bradley Launches Ads For Its Hot Flash Remedy
Marketing Daily, Tanya Gazdik - Tuesday, July 10, 2007
[Pharmaceuticals] The company is seeking strategic alliances that target women 30 ...
- Wendy's: Here's the Beef ... And the Pork
Marketing Daily, Tanya Gazdik - Monday, July 9, 2007
[Restaurants] Restaurants, like all other retailers, have diverse audiences with differing desire ...
- Merged Bank of New York Mellon Readies Branding Campaign
Marketing Daily, Tanya Gazdik - Monday, July 9, 2007
[Financial Services] Lippincott completed global brand positioning and corporate identity work f ...
- Untapped Niches Remain for Affinity Credit Cards
Marketing Daily, Tanya Gazdik - Thursday, July 5, 2007
[Financial Services] In order for current affinity card programs to continue ...
- 7-Eleven Brings 'The Simpsons' Kwik-E-Mart To Life
Marketing Daily, Tanya Gazdik - Monday, July 2, 2007
[Retail] Says 7-Eleven, "Many brands have product placement in a movie, b ...