- Marketers Rely Heavily On Data To Manage Agency Relationships
Marketing Daily, Tanya Gazdik - Monday, October 31, 2016
The widespread and increasing use of data to help manage agency relationshi ...
- Amazon To Open 20 Grocery Stores In Next Two Years
Around the Net In Brand Marketing, Tanya Gazdik - Monday, October 31, 2016
Amazon wants to open 20 brick-and-mortar grocery stores over the next t ...
- JCPenney Experiments With New Sephora Format
Around the Net In Brand Marketing, Tanya Gazdik - Monday, October 31, 2016
JCPenney is trying out a new, more compact format for the Sepho ...
- Boston Bank Geared Toward Millennials
Around the Net In Brand Marketing, Tanya Gazdik - Monday, October 31, 2016
Former Boston Private Bank & Trust chief executive Mark Thompson is leadi ...
- Veggie Burgers Debut In Whole Foods Meat Case
Around the Net In Brand Marketing, Tanya Gazdik - Monday, October 31, 2016
It looks like a beef burger. Tastes like a beef burger. A ...
- Is Black Friday On Its Way Out?
Around the Net In Brand Marketing, Tanya Gazdik - Monday, October 31, 2016
The frenzied post-Thanksgiving shopping experience that traditionally draws turkey-satiated shoppers out ...
- Kia Launches NBA-Themed Campaign
Marketing Daily, Tanya Gazdik - Saturday, October 29, 2016
The NBA is more popular than ever, and its "diverse and tech-sav ...
- Dads Feel Neglected By CPG Advertising
Marketing Daily, Tanya Gazdik - Sunday, October 30, 2016
Dads spend 15% more than mothers on household supplies and groceries p ...
- CMOs Believe AI Is A Game Changer, Survey Shows
Around the Net In Brand Marketing, Tanya Gazdik - Friday, October 28, 2016
Artificial intelligence is set to transform the marketing and communications world ev ...
- Bacardi Installs Bat Habitats At Rum Plant
Around the Net In Brand Marketing, Tanya Gazdik - Friday, October 28, 2016
Bacardi has erected several large bat habitats at its rum bottling facili ...
- Onstar, Watson Collaborate For GM-IBM Platform
Around the Net In Brand Marketing, Tanya Gazdik - Friday, October 28, 2016
With a new alliance, IBM and General Motors are pairing some ...
- Arby's Testing Venison Sandwiches
Around the Net In Brand Marketing, Tanya Gazdik - Friday, October 28, 2016
Fast-food chain Arby's will begin testing venison sandwiches in select markets ...
- Purple Carrot, Whole Foods Team Up
Around the Net In Brand Marketing, Tanya Gazdik - Friday, October 28, 2016
Vegan meal kit company Purple Carrot will begin selling its boxes ...
- Nissan Ties Rogue Campaign To Star Wars
Marketing Daily, Tanya Gazdik - Thursday, October 27, 2016
"How can a company go wrong riding the coattails of Star War ...
- JetBlue Drops Birchbox In Favor Of Niche Brand
Marketing Daily, Tanya Gazdik - Thursday, October 27, 2016
JetBlue's Mint premium customers will receive a custom-designed amenity kit from Haywa ...
- Tesla Turns First Profit
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, October 27, 2016
Tesla Motors reported its first quarterly net profit in more than thr ...
- Uber Self-Driving Truck Makes Budweiser Delivery
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, October 27, 2016
Uber Technologies Inc. and Anheuser-Busch InBev NV teamed up on the deliver ...
- United Airlines Hires Chief Storyteller
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, October 27, 2016
United Airlines has hired Dana Brooks Reinglass as its first chief storytell ...
- Coke Taps Fountain Data For New Flavor: Sprite Cherry
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, October 27, 2016
Coke plans to introduce Sprite Cherry and Sprite Cherry Zero after th ...
- Chipotle Sales Decline Again
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, October 27, 2016
Chipotle Mexican Grill's quarterly sales tumbled for a fourth straight quarter ...
- NBA Sponsors Prep Activations
Marketing Daily, Tanya Gazdik - Wednesday, October 26, 2016
New Era, Mountain Dew, Kia and American Express are among the bran ...
- Baseball For All Encourages Girls To Play
Marketing Daily, Tanya Gazdik - Wednesday, October 26, 2016
Just in time for the World Series, Baseball for All is launchi ...
- O'Neal Sweetens Marketing Roster With Krispy Kreme Alliance
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, October 26, 2016
Shaquille O'Neal has become the owner of a Krispy Kreme location ...
- Girl Scout Cereal Coming To Grocery Stores
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, October 26, 2016
If you've ever needed an excuse to eat cookies for breakfast, yo ...
- P&G Profits Beat Forecast
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, October 26, 2016
Procter & Gamble reported a $2.7 billion profit for the three mont ...
- Buick Receives Accolades from 'Consumer Reports'
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, October 26, 2016
Buick became the first auto brand from Detroit's Big 3 automakers ...
- Playboy Enterprises Wins Jury Verdict Against Play Beverages
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, October 26, 2016
A jury returned a unanimous verdict in favor of Playboy Enterprises again ...
- VW Outlines Settlement For Faulty Diesels
Marketing Daily, Tanya Gazdik - Tuesday, October 25, 2016
"U.S. consumers seem to have short memories when it comes to automoti ...
- Walgreens Adds Former Kmart Rx Customers
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, October 25, 2016
As closing Kmart stores sell off their remaining inventory, the retailer al ...
- Food Industry Goes Beyond Looks To Fight Waste
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, October 25, 2016
Some food sellers, after decades of displaying piles of identical, aesthetically pleasi ...