- ShareBuilder Launches New TV Spot
Marketing Daily, Tanya Gazdik - Wednesday, December 30, 2009
One segment features the construction worker unloading reams of cable from h ...
- Publishers Clearing House Launches $5 Million Effort
Marketing Daily, Tanya Gazdik - Wednesday, December 30, 2009
The new iteration enters people into the sweeps with potential winners bei ...
- Environmental Group Sues Honda, RPA Over Ad
Marketing Daily, Tanya Gazdik - Monday, December 28, 2009
The San Francisco-based group alleges that Honda used its "Save the Eart ...
- Economy-Weary Customers Seek More Bank Rewards
Marketing Daily, Tanya Gazdik - Wednesday, December 23, 2009
Taking a cue from credit card issuers, many banks have started offeri ...
- People Happier With Auto Vs. Homeowners Claims
Marketing Daily, Tanya Gazdik - Tuesday, December 22, 2009
"Home claims are typically far more complex than auto claims, and homeowne ...
- Calgon Rebrands Bath And Body Care Line
Marketing Daily, Tanya Gazdik - Monday, December 21, 2009
"We have not yet officially announced our media mix, but will ...
- Charmin Expands 'Enjoy The Go' To Net, Mobile
Marketing Daily, Tanya Gazdik - Friday, December 18, 2009
The site also includes a link to the mobile application, "Sit ...
- Poll: 13% Plan To Finish Shopping On Dec. 24
Marketing Daily, Tanya Gazdik - Friday, December 18, 2009
Survey respondents said that they were finding the best deals at ma ...
- AirTran Sees Slam Dunk With Magic's Howard
Marketing Daily, Tanya Gazdik - Wednesday, December 16, 2009
Despite the ongoing sex saga involving Tiger Woods, AirTran's Christopher White sa ...
- SunTrust Launches 'Swap a Solid' Facebook App
Marketing Daily, Tanya Gazdik - Tuesday, December 15, 2009
At facebook.com/LiveSolid, users are invited to either submit a "Swap a Soli ...
- Sylvania Sponsors Disney's 'Small World'
Marketing Daily, Tanya Gazdik - Monday, December 14, 2009
The agreement includes marketing and promotional rights, attraction sponsorships and a promotion ...
- The Hartford Celebrates 200th With Campaign
Marketing Daily, Tanya Gazdik - Thursday, December 10, 2009
The campaign's TV component, "Pursuits," includes two 30-second spots, one showcasing individual ...
- People Pay Credit Card Bills Before Mortgage
Marketing Daily, Tanya Gazdik - Wednesday, December 9, 2009
"[Mortgage companies] should look at the best practices of some of t ...
- Aveda Launches Mobile Commerce Site
Marketing Daily, Tanya Gazdik - Tuesday, December 8, 2009
"At this time we are not doing any other marketing to promo ...
- Continental Airlines Gives Mobile Thumbs Up
Marketing Daily, Tanya Gazdik - Monday, December 7, 2009
A study showed that the campaign was successful at driving increases acro ...
- Sara Rue, 31, Is New Jenny Craig Celeb Client
Marketing Daily, Tanya Gazdik - Thursday, December 3, 2009
"Jenny Craig has always appealed more to the middle-aged (35-45) housewife crow ...
- Hidden Valley Ranch Sponsors Web Series
Marketing Daily, Tanya Gazdik - Wednesday, December 2, 2009
The six-episode series aims to entertain moms and kids while helping th ...
- BoA Launches Credit Card Clarity Initiative
Marketing Daily, Tanya Gazdik - Tuesday, December 1, 2009
One important item the letters don't spell out is how long ...
- Ford Expands Best Buy Sync Partnership
Marketing Daily, Tanya Gazdik - Monday, November 30, 2009
About 70% of those who participated in the Sync demos at Be ...
- Report: Gift Cards Are The New Fruitcake
Marketing Daily, Tanya Gazdik - Monday, November 30, 2009
"The attractiveness of captive store gift cards appears to be waning, particular ...
- Marriott Revamps Web, Offers Contest
Marketing Daily, Tanya Gazdik - Tuesday, November 24, 2009
To encourage customers to check out the new design, Marriott is givi ...
- HomeAway Inks Agreement With Warner Bros.
Marketing Daily, Tanya Gazdik - Monday, November 23, 2009
The campaign will reunite actors Chevy Chase and Beverly D'Angelo to recaptu ...
- Study: Credit Card Mailings On The Rise
Marketing Daily, Tanya Gazdik - Friday, November 20, 2009
"With recent green shoots of economic recovery, card issuers feel more confide ...
- Chase Launches Giveaway Via Facebook
Marketing Daily, Tanya Gazdik - Thursday, November 19, 2009
The Chase Community Giving Facebook application encourages Facebook users to choose fr ...
- K-Swiss' Palladium Boots Kicks Off Campaign
Marketing Daily, Tanya Gazdik - Wednesday, November 18, 2009
A new online television series titled "Uneven Terrain" is part of t ...
- Vitaminwater Partners With 50 Cent For IPhone App
Marketing Daily, Tanya Gazdik - Tuesday, November 17, 2009
In addition to being able to remix the new single, 50 Ce ...
- MasterCard Enlists Peyton Manning For Gift Finder
Marketing Daily, Tanya Gazdik - Monday, November 16, 2009
The Priceless Gift Finder displays appropriate gift selections, along with ratings a ...
- Credit Card Woes Could Be Trouble For Retail
Marketing Daily, Tanya Gazdik - Friday, November 13, 2009
"Whenever you have a situation where less than a quarter, at bes ...
- Get Married
Magazine Rack, Tanya Gazdik - Friday, November 13, 2009
Condé Nast recently shuttered Elegant Bride and Modern Bride. How can ...
- Remington Survey Finds That Hairy Is Scary
Marketing Daily, Tanya Gazdik - Thursday, November 12, 2009
Remington has created the Face of Success Challenge, an online game center ...