- Beyonce Stars In Vizio's Super Bowl Spot
Marketing Daily, Tanya Gazdik - Thursday, January 28, 2010
The partnership with Beyonce and the Super Bowl spot shows Vizio's commitme ...
- Mintel: Credit Card Direct Mail Rises
Marketing Daily, Tanya Gazdik - Thursday, January 28, 2010
With a 47% increase in direct mail compared to third-quarter 2009, cred ...
- Health Mart's Campaign Stars Real Pharmacists
Marketing Daily, Tanya Gazdik - Wednesday, January 27, 2010
The campaign includes outdoor since the focus is all about locally owne ...
- Merrill Lynch Launches $20 Million Effort
Marketing Daily, Tanya Gazdik - Tuesday, January 26, 2010
"What we heard loud and clear is that people are cautiously optimisti ...
- Ameriprise Promises Advisors 'More Within Reach'
Marketing Daily, Tanya Gazdik - Monday, January 25, 2010
Ameriprise Financial is breaking a new campaign that promises its advisors a ...
- Rubbermaid Taps Customers For Feedback
Marketing Daily, Tanya Gazdik - Friday, January 22, 2010
Rubbermaid is using customer product reviews to improve and develop new product ...
- Marriott Encourages Travelers To Check Out Hawaii
Marketing Daily, Tanya Gazdik - Thursday, January 21, 2010
A 45-foot-long tour bus featuring colorful tropical images of Hawaii began i ...
- Study: People Willingly Spend More For Green
Marketing Daily, Tanya Gazdik - Wednesday, January 20, 2010
The survey revealed that 90% of respondents have incorporated some level ...
- Royal Caribbean Defends Haiti Cruise Ship Stop
Marketing Daily, Tanya Gazdik - Tuesday, January 19, 2010
"There are some who are criticizing us for continuing to call ...
- Starwood, AmEx Extend Relationship To Canada
Marketing Daily, Tanya Gazdik - Monday, January 18, 2010
The two companies will launch the Starwood Preferred Guest Credit Card fr ...
- ETrade Announces A New Super Bowl Ad
Marketing Daily, Tanya Gazdik - Friday, January 15, 2010
ETrade also will premiere its animated "Product/Laptop" solution series campaign to compleme ...
- New ETrade 'Baby' Arrives During Super Bowl
MediaDailyNews, Tanya Gazdik - Friday, January 15, 2010
ETrade is introducing a new series of "Talking Baby" ads, including ...
- Seventh Generation Debuts First National Campaign
Marketing Daily, Tanya Gazdik - Thursday, January 14, 2010
"When people understand how long we've been at this, and that it ...
- Cox Launches Campaign Backing Wireless Intro
Marketing Daily, Tanya Gazdik - Wednesday, January 13, 2010
The creative features a faux wireless service provider, "Your Wireless," at ...
- Fidelity Hosts 'Green Line' Video Contest
Marketing Daily, Tanya Gazdik - Tuesday, January 12, 2010
The contest, which runs through Feb. 19 via YouTube, links with Boston-bas ...
- McDonald's Takes Olympics Sponsorship Worldwide
Marketing Daily, Tanya Gazdik - Monday, January 11, 2010
McDonald's U.S. efforts will center on a promotion for Chicken McNuggets a ...
- TransUnion Campaign Supports ZenDough
Marketing Daily, Tanya Gazdik - Thursday, January 7, 2010
"The campaign stokes the sense of mystery around what happens behind clos ...
- Carnival Cruise Sets Sail With New Effort
Marketing Daily, Tanya Gazdik - Wednesday, January 6, 2010
The spots will run during the Winter Olympic Games, in which t ...
- Scottrade Shifts Ad Strategy Toward TV
Marketing Daily, Tanya Gazdik - Tuesday, January 5, 2010
Scottrade is broadening its media mix beyond the financial and news med ...
- Jackson Hewitt Effort Includes Walmart Co-Branding
Marketing Daily, Tanya Gazdik - Tuesday, January 5, 2010
The creative highlights the joy that refund-receiving taxpayers feel when they g ...
- Warning: Frequent Flyer Miles Could Disappear
Marketing Daily, Tanya Gazdik - Monday, January 4, 2010
More than 277 million frequent flyer members belong to an average ...
- Nivea Effort Encourages Touching, Kissing
Marketing Daily, Tanya Gazdik - Saturday, January 2, 2010
The skin care maker is kicking off the campaign with the deb ...
- Industry Watch: Shopping May Be Dropping
OMMA Magazine, Tanya Gazdik - Tuesday, January 5, 2010
It's no surprise that people spent less on gifts this holiday seaso ...