- Contestants Challenged To Redesign Scion
Marketing Daily, Tanya Gazdik - Wednesday, March 31, 2010
The primary objective of the campaign is to connect with the trendsettin ...
- Pedigree Enlists Underwood (And Her Dog)
Marketing Daily, Tanya Gazdik - Tuesday, March 30, 2010
Carrie Underwood appears on Pedigree's Web site accompanied by her Chihuahua, Ac ...
- Walmart Dominates Colloquy Loyalty Study
Marketing Daily, Tanya Gazdik - Monday, March 29, 2010
"The Great Recession became the great equalizer," says Colloquy's Kelly Hlavinka. "Custome ...
- New Hanes Campaign Touts Its Eco-Friendliness
Marketing Daily, Tanya Gazdik - Friday, March 26, 2010
The Winston-Salem, N.C.-based company has created a new consumer Web site whi ...
- Hilton, Southwest Rank Highest In Brand Equity
Marketing Daily, Tanya Gazdik - Wednesday, March 24, 2010
Hilton Hotels and Southwest Airlines rank highest in brand equity in the ...
- Claritin, Zyrtec Enlist Celebrities For Promo
Marketing Daily, Tanya Gazdik - Monday, March 22, 2010
Schering-Plough's Claritin is teaming up with "American Idol" judge Kara DioGuardi ...
- Michigan May Cancel Summer Tourism Ads
Marketing Daily, Tanya Gazdik - Saturday, March 20, 2010
National cable TV ads were scheduled to start March 1, but h ...
- Capital One Goes Viral With NCAA Video
Marketing Daily, Tanya Gazdik - Thursday, March 18, 2010
"People consume March Madness in different ways, and we want to me ...
- Bali Bras Enlists Supermodel For Campaign
Marketing Daily, Tanya Gazdik - Wednesday, March 17, 2010
The "Back to Beautiful" collection launches with a national ad campaign featuri ...
- Kotex Makes Fun Of Feminine Care Ads
Marketing Daily, Tanya Gazdik - Tuesday, March 16, 2010
Kotex admits that it has been among the advertisers that have be ...
- Southwest Launches Seven New Spots
Marketing Daily, Tanya Gazdik - Monday, March 15, 2010
"I think that it is a terrific spot for Southwest," says Hen ...
- Diesel Launches Social Media Campaign
Marketing Daily, Tanya Gazdik - Thursday, March 11, 2010
Online efforts include sponsored mobile apps. Diesel is participating in "editors closet ...
- Visa Readies Global Soccer Campaign
Marketing Daily, Tanya Gazdik - Wednesday, March 10, 2010
Visa is launching its first-ever global Fédération Internationale de Football Association (Internation ...
- P&G Extends 'Thank You Mom' Program
Marketing Daily, Tanya Gazdik - Tuesday, March 9, 2010
P&G will also donate one U.S. dollar to Team USA -- ...
- American Express Reinstates 'Members Project'
Marketing Daily, Tanya Gazdik - Monday, March 8, 2010
Nancy Smith, vice president, global media, content and community, American Express, tel ...
- T-Mobile Kicks Off Hispanic Soccer Effort
Marketing Daily, Tanya Gazdik - Thursday, March 4, 2010
Support for the campaign and sweepstakes includes in-store promotions, retail events a ...
- These Are No Dog Days For Pet Spending
Marketing Daily, Tanya Gazdik - Wednesday, March 3, 2010
The company attributes the economy-bucking performance to factors which ensure an ev ...
- AstraZeneca Suggests Message Guidelines To FDA
Marketing Daily, Tanya Gazdik - Tuesday, March 2, 2010
The drug maker suggests that certain online communications, such as Facebook a ...
- American Express Partners With AirTran Airways
Marketing Daily, Tanya Gazdik - Monday, March 1, 2010
American Express is expanding its Open Savings program via a new partnersh ...
- Picking Up the Social Pieces
OMMA Magazine, Tanya Gazdik - Monday, March 1, 2010
Think you know what integrated marketing is? Think again. While 2009 w ...