- Unilever Deodorants Rely On Unique Positioning
Around the Net In Brand Marketing, Thom Forbes - Monday, November 13, 2006
Thanks to deft positioning of its multiple brands, Unilever's deodorant business h ...
- Kraft Smells Opportunity With People Holiday Special
Around the Net In Brand Marketing, Thom Forbes - Monday, November 13, 2006
Five of the 31 ads Kraft is running in a special holid ...
- Ad Campaign, Store Overhaul Revives Marks & Spencer
Around the Net In Brand Marketing, Thom Forbes - Monday, November 13, 2006
An ad campaign for Marks & Spencer, the venerable British retailer, h ...
- Mail-In Rebates Face Expiration
Around the Net In Brand Marketing, Thom Forbes - Monday, November 13, 2006
The mail-in rebate--a process purposely designed to be complicated for consumers--is gradual ...
- Coke, Pepsi, Nike Ads Memorable For Gamers
Around the Net In Brand Marketing, Thom Forbes - Friday, November 10, 2006
The brands most remembered by active adult gamers are Coke, Pepsi, Nik ...
- Treo Stars In New Russell Crowe Movie
Around the Net In Brand Marketing, Thom Forbes - Friday, November 10, 2006
"A Good Year," a romantic comedy starring Russell Crowe that opens toda ...
- Shoppers Rejuvenate At Amex's Members-Only Lounge
Around the Net In Brand Marketing, Thom Forbes - Friday, November 10, 2006
American Express opened a Members Lounge at The Mall at Short Hil ...
- Scion Will Cut Production To Rev Up Youth Appeal
Around the Net In Brand Marketing, Thom Forbes - Friday, November 10, 2006
As part of a marketing strategy to keep its youth-focused Scion coo ...
- Pepsi Launches Protein Drink At Whole Foods
Around the Net In Brand Marketing, Thom Forbes - Friday, November 10, 2006
PepsiCo is launching a high-energy protein-drink line called Fuelosophy this month that ...
- Three Restaurant Chains Employ User-Generated Videos
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 9, 2006
A create-your-own-ad contest run by Chipotle Mexican Grill and open to studen ...
- Coremetrics: Online Sales Won't Peak On Cyber Monday
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 9, 2006
If you think that Cyber Monday--the Monday after the Thanksgiving weekend--is goi ...
- Surprise: VW's CEO Resigns As Sales Rise
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 9, 2006
The resignation of Volkswagen CEO Bernd Pischetsrieder is "a shock wave th ...
- Norelco's Body Razor Generates Buzz
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 9, 2006
Philips Norelco's humorous word-of-mouth campaign to spread the word about a men ...
- GM Readies Prototype Of New Electric Car
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 9, 2006
General Motors is working on a new electric car. It would u ...
- Starbucks Unveils Holiday Campaign
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 8, 2006
The holidays have long been a big deal at Starbucks, but wi ...
- Callaway Includes Its Retailers In Online Foray
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 8, 2006
Callaway Golf Co. is finally moving into direct-to-consumer online sales, but ...
- Visa Breaks Holiday Sweepstakes Campaign
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 8, 2006
A new holiday campaign for Visa includes a sweepstakes that will awa ...
- McKinsey: When Innovation Fails, Reposition
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 8, 2006
Consumer-goods manufacturers should take a harder look at repositioning products for n ...
- Special K Pushes Into Water, Meal Bars, Watches
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 8, 2006
Special K, which has become Kellogg's leading brand in the five yea ...
- Marketers Go For Laughs This Holiday Season
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 7, 2006
America's marketers and retailers are turning in earnest toward the holiday season-a ...
- Burt's Bees Launches Organic Baby Clothing Line
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 7, 2006
Roxanne Quimby, who built Burt's Bees from a roadside stand into ...
- Gateway Returns To Mass Marketing Advertising
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 7, 2006
After years of focusing on direct marketing, Gateway is launching a n ...
- Hotel Offer Romantic Weekends For Couples Trying to Have Babies
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 7, 2006
Resorts are luring couples who are trying to have a baby ...
- Brand Toys Generate Awareness, Profit
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 7, 2006
They are the bobblehead dolls of the marketing world: Brand icons li ...
- Most Foods Flunk Grocery Chain's Nutritional Test
Around the Net In Brand Marketing, Thom Forbes - Monday, November 6, 2006
Hannaford Brothers, the New England grocery chain, has developed a system call ...
- Hasbro Games Featured In Little Caesars Promotion
Around the Net In Brand Marketing, Thom Forbes - Monday, November 6, 2006
Little Caesars is branding 9 million pizza boxes with print versions ...
- Toyota's Prius Finally Catches Up With Demand
Around the Net In Brand Marketing, Thom Forbes - Monday, November 6, 2006
The Prius, Toyota's gas-electric hybrid model, remains popular among environmentally conscious consumer ...
- Controversy Sells 42 Below Vodka
Around the Net In Brand Marketing, Thom Forbes - Monday, November 6, 2006
The special ingredient in the success of 42 Below--an ultra-premium vodka fr ...
- Haggar Ads Target Middle-Aged Men
Around the Net In Brand Marketing, Thom Forbes - Monday, November 6, 2006
Under the direction of former Versace marketing chief Stephen Croncota, Haggar Clothi ...
- Realtors Break Campaign To Boost Home Sales
Around the Net In Brand Marketing, Thom Forbes - Friday, November 3, 2006
A new ad campaign from the National Association of Realtors is attempti ...